One-off audits become outdated instantly. Baymard Institute reveals 82% of e-commerce sites fail image accessibility, with issues recurring post-update. To avoid this, implement continuous monitoring with an accessibility app that conducts daily scans.

Pitfall #3: Ignoring diverse disabilities

Prioritizing only visual and hearing disabilities ignores cognitive and motor needs, which are cited as the number one and two most common disability types in the EU. This excludes millions who rely on keyboard navigation, simplified layouts, or seizure-safe designs.

Pitfall #4: aesthetics over function

According to The Click-Away Pound Report (2019), 70% of users abandon websites with accessibility barriers, a behavior primarily driven by issues such as low-contrast text. This is critical since 83.6% of homepages fail WCAG contrast requirements. By enforcing WCAG contrast ratios (4.5:1) for standard text, your site will be much easier to navigate.

Pitfall #5: Neglecting legal documentation

Missing the compliance proof exposes businesses to an average lawsuit cost of $100,000 or more per case (Themeisleblog, 2024). Using an accessibility app or tool ensures accessibility statements are always updated and generated automatically.

Pitfall #6: Assuming compliance is one-and-done

Treating EAA compliance as a checkbox exercise rather than an ongoing process can directly impact your revenue and brand growth. Cs14 reports that 94% of e-commerce sites fail to meet basic accessibility guidelines, demonstrating that continuous monitoring with an accessibility app or tool to automatically detect and fix updates is integral to ongoing success.

The EAA compliance deadline may have passed, but the urgency remains. Non-compliant businesses now face immediate EU sales bans, six-figure fines, and exclusion from a market with $8 trillion in annual disposable income globally (WHO, 2023). These six missteps can easily become revenue killers and legal liabilities. So, instead of allowing temporary fixes to become permanent vulnerabilities, invest in an accessibility solution that embraces continuous compliance to not only protect your brand but grow your market share, too.