FAQs

EnableAll is an accessibility platform built specifically for ecommerce. It improves how accessible your website is by repairing accessibility issues directly in your code, rather than layering a script over the top of your site. 

There are four parts to it: 

• Automatic Code-Fix repairs accessibility gaps inside your Shopify theme code and CMS, so your site works better for shoppers using screen readers and for shoppers who cannot use a mouse. 
• The Website Assist-Bar gives your visitors on-page controls to adjust colors, contrast, text size, spacing and motion, and to turn on tools like read out text, simplified text, captions and sign language translation. 
• The Auto-Audit scanner checks your site against WCAG success criteria and tells you, in plain language, what is left to fix and how to fix it. 
• Expert Services bring in our accessibility specialists for the work that automation cannot do, including manual testing, full audits, VPAT documentation, training and litigation support. 

EnableAll was built by ecommerce people alongside accessibility experts and people with lived experience of disability. It installs from the Shopify App Store in minutes, with no developer work and no changes to your original theme or design. 

No, though they are designed to work together and most brands end up using all four for different reasons.

•     Code-Fix and the Assist-Bar are both included in every plan and deliver the strongest result together. You can run Code-Fix on its own by disabling the Assist-Bar, but the Assist-Bar covers a set of WCAG requirements around adjusting text, color and motion, so switching it off means taking those on another way.

•     Auto-Audit is included in your plan for ongoing monitoring, and is also available as a standalone subscription for any website rather than only Shopify stores.

•     Expert Services are there when you need them rather than by default. Most brands bring them in for a full audit, for VPAT documentation in a procurement process, for a complex custom component, or if a claim arrives.

The sensible order for most stores is Code-Fix and the Assist-Bar from day one, Auto-Audit read monthly, and Expert Services when you have something automation cannot reach.

EnableAll was founded by Mike Adams OBE, a globally recognized accessibility leader with lived experience of disability, and built by a team that combines ecommerce and accessibility expertise.

The product has been shaped from the outside as well as the inside:

•     People with lived experience of disability have designed and tested the Assist-Bar interface itself, which is why it works as an accessible interface and not just as a menu of accessibility features.

•     We work with Purple Tuesday, the accessibility and inclusion organization, on how we talk about and design for disabled customers.

•     Independent assistive technology testing companies test our releases with real assistive technology, so we know our fixes help screen reader and keyboard users rather than getting in their way.

•     Our accessibility specialists include IAAP-certified professionals (CPACC and WAS).

This matters commercially as well as ethically. Tools designed without disabled input tend to produce accessibility features that technically exist but are unpleasant or impossible to use.

Shopify brands across fashion, beauty, homeware, sport, travel goods and gifting, from independent stores through to enterprise retailers. Antler, Sabatino, FaceGym, Oakley Home and Gifts, Unhidden, Display Champ, Trend Tonic and MC Slots are among the brands using EnableAll. See out customers page for more information.

Our clients tend to arrive for one of three reasons: they sell into the US or EU and want to reduce legal risk, they have realized how much revenue inaccessible journeys cost them, or they have tried another accessibility app and found the code-level work was not actually happening.

"We have tried other accessibility apps. EnableAll is far better. The backend code fixes, multi-regional flexibility, richer feature set, and premium, accessible design set it apart." Alex Hoye, CEO and Co-Founder, Faction Skis.

Both, and the product is the same product. What changes is how much of it you need and how much help you want alongside it.

Smaller stores and growing brands usually install Code-Fix and the Assist-Bar, let the automated work happen, and use Auto-Audit to see where they stand. There is no implementation project, no developer time and nothing to configure before it starts working.

Enterprise retailers get the same technology plus the things a large organization needs around it: support for custom, headless and multi-store architecture, dedicated account management, solution engineering, accessibility specialists, security and diligence documentation, VPAT and Accessibility Conformance Report support for procurement, and Expert Services for the manual work automation cannot do.

The honest test is not your revenue. It is whether your site is built on Shopify, whether you sell into a market with accessibility legislation, and whether anyone internally currently owns accessibility. If the answer to the last one is nobody, that is the gap we are built to close.

Three reasons, and the commercial ones usually land hardest.

•     You are losing sales you never see. 1 in 4 people live with a disability and 1 in 5 are neurodivergent. When an image has no description, a form field has no label, or a menu cannot be reached with a keyboard, that shopper does not complain. They leave.

•     The legal position has moved. The European Accessibility Act came into force on 28 June 2025, ADA lawsuits in the US have exceeded 4,000 a year with retailers among the most frequent targets, and settlement costs commonly run from $25,000 to $100,000 before legal fees.

•     Accessible sites perform better. Semrush research across 10,000 websites found sites with stronger accessibility scores saw around 23% more organic traffic. Accenture found companies leading on disability inclusion achieved 28% higher revenue and 30% higher economic profit margins than their peers.

Doing this by hand is the expensive route. WCAG has more than 80 requirements, they are technical, and accessibility gaps reappear every time you add a product or change a template. EnableAll handles the repeatable part automatically and shows you what is left.

Disclaimer: This content is for informational purposes only and does not constitute legal advice. We recommend consulting a qualified legal professional to understand your specific obligations under accessibility laws. If you are unsure about your compliance status, we also recommend using professional accessibility audit services for a thorough review.

Because every accessibility improvement is also a conversion, SEO and loyalty improvement, and the same spend covers all four.

•     Conversion. Removing barriers lets more of your existing traffic reach checkout. Brands spend heavily on ads and then lose a share of that spend on customers who cannot complete a purchase.

•     SEO and AI discovery. Descriptive image alt text, correct heading structure and clean semantic markup are exactly what search engines and AI tools use to understand a page. Our clients see around a 3.5x increase in the positive accessibility signals that support search performance.

•     Loyalty. Customers who find a site they can use comfortably come back to it, and they tell people. Visible inclusion on your storefront is a brand signal, not just a feature.

•     Risk. Stronger WCAG alignment reduces your exposure and gives you documented evidence of the effort you have made.

Forrester research indicates every $1 invested in accessibility and user experience improvements can return up to $100 in benefits. Very few ecommerce initiatives are argued on those numbers.

Between them, Code-Fix and the Assist-Bar support a wide range of needs. Code-Fix does most of the work for shoppers who rely on assistive technology, because those barriers live in the code. The Assist-Bar covers the much larger group of shoppers who simply need to adjust how a page looks and behaves.

The useful way to read the table is that some of your visitors will have one or more of these issues, and almost none of them will ask you for help.