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Accessibility laws for ecommerce brands

Accessibility legislation is expanding fast and online stores aren't exempt. Find out below which laws apply to your market and how EnableAll keeps you covered.

Illustration representing digital accessibility compliance and regulations. A folder labeled “WCAG” contains documents labeled “ADA,” “ACA,” and “EAA,” surrounded by a globe with scales of justice, a judge’s gavel, a calculator, an identification card, and an hourglass. The design uses purple, orange, black, and white accents to symbolize legal standards, audits, accessibility requirements, and regulatory compliance.

Why legislation matters for online stores

Web accessibility laws have traditionally focused on government websites and large enterprises. That's changing. In every major market, regulators are extending compliance requirements to private businesses. including ecommerce stores.

For Shopify merchants, the stakes are real: inaccessible websites face legal complaints, demand letters, and lawsuits. In the US alone, ADA-related web accessibility cases have grown year over year.

Most global accessibility laws share the same foundation, WCAG (Web Content Accessibility Guidelines).

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Key facts

1.3 billion
worldwide live with some form of disability — that's 16% of the global population.
$13 trillion
in annual spending power among people with disabilities and their networks.
98%
of websites fail basic accessibility checks — including most Shopify stores.

One standard, global reach

• Every major accessibility law ultimately points back to WCAG 2.1 AA as the benchmark for compliance.

• EnableAll offers stronger compliance across global legislation through automated code-fixes, an AI alt text engine, and an accessibility assist-bar.

• EnableAll doesn't slow down your site or require expensive and time consuming developer time.

Illustration of a globe representing a global company or international business. The continents are shown in a purple-to-red gradient, surrounded by orange circular motion lines and small geometric accents. An orange award ribbon overlaps the lower-left side of the globe, symbolizing achievement, certification, or global recognition. The design uses a clean, modern style on a light gray background.

What is WCAG and why does it matter for your website?

If you run a website, WCAG affects you. It sits behind virtually every accessibility law in force today, from the US Americans with Disabilities Act to the EU's European Accessibility Act. And yet most website owners have never had it explained in plain English. Read our detailed guide on WCAG and how it affects your website.

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Not sure which laws apply to your store?

Most Shopify merchants sell across multiple markets without realising they have compliance obligations in each one. EnableAll improves compliance to all global accessibility laws. Still not sure what's right for you? Get touch to find out more.

In just a few clicks.

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