From Compliance to Conversion: How MC Slots Turned Accessibility into Growth
16 Feb 2026 • 3 mins
From Compliance to Conversion: How MC Slots Turned Accessibility into Growth
16 Feb 2026 • 3 mins
The Client
McSlots is a UK-based online model shop specializing in collectables such as cars, action figures, toys and model kits. Their store is hosted on Shopify.
Industry: Retail: toys, collectables
Products used: EnableAll Code-Fix, EnableAll Assist-Bar
This isn’t just about the bottom line, legal compliance, or publicity. It’s about saying this is there for you, if you want to use it, it’s there.
Mark Crowhurst. Founder, McSlots
The challenge
As awareness of digital accessibility grows across global markets, MC Slots wanted to ensure that its website was usable by people of all abilities, without impacting design or performance.
Before EnableAll, MC Slots faced a common problem: many traditional accessibility tools in the market often slowed sites down and weren’t fully accessible. The goal was clear: find a solution that maintained the look and feel of the MC Slots brand while delivering genuine accessibility compliance.
The solution
MC slots installed EnableAll’s AI-powered Code-Fix accessibility tool across their Shopify site. The app instantly bridged accessibility gaps in their code (adding image alt tags, ARIA labels, and repairing their navigation structure) allowing the site to properly support screen readers and keyboard users.
The EnableAll Assist-Bar allows customers to customize their store experience to suit their needs, without affecting site speed or customer experience.
My wife worked in special needs for years, so accessibility really matters to us. It’s not about money, it’s about making our store available for everyone.
Mark Crowhurst. Founder, McSlots
The results
After implementing EnableAll, MC Slots saw clear improvements across accessibility compliance, performance and SEO, while maintaining full visual integrity of the site.
Inclusive browsing options like simplified text and sign-language avatars are now available to every visitor.
Stronger accessibility compliance: reduced accessibility errors and critical WCAG gaps fixed at code level.
Reduced legal risk: Greater confidence underEquality Act/EAA regulations and freedom to focus on growth.
More accessible: Doubled ARIA tags, features, and structural elements for more inclusive browsing.
Better customer experience: Assist-Bar personalization tools for smoother, independent shopping.
Improved SEO performance: Enhanced image, button, and form structure without site lag.
Zero site slowdown: Code-Fix approach maintains full Shopify performance.
Employee pride: Stronger internal alignment with ESG values.
Stronger brand image: Accessibility positioned as a visible commitment.
Competitive advantage: Differentiation within the ecommerce collectibles sector.
