Oakley reduced WCAG errors by 79% and saw 152,000+ accessibility interactions
18 Feb 2026 • 4 mins
Oakley reduced WCAG errors by 79% and saw 152,000+ accessibility interactions
18 Feb 2026 • 4 mins
How EnableAll helped a homeware ecommerce retailer make a complex product catalog accessible to all.
The client
Oakley Home & Gifts is a UK-based boutique ecommerce brand specializing in designer homeware, soft furnishings, and unique gifts, their online store is built on Shopify.
Industry: E-commerce: Homeware, gifts
Products used: EnableAll Code-Fix, EnableAll Assist-Bar.
Key results
152,121
Assist-Bar features used by customers in just two months.
79%
reduction in critical WCAG errors by EnableAll Code-Fix.
5x
increase in ARIA tags that help screen reader users to navigate the site.
Fantastic app. We sell into the EU and US, so this is essential for us as a legal requirement. It also makes shopping and buying our products easier, and it was so quick to get started.
Rob Oakley. Founder, Oakley Home & Gifts
Key takeaways
Higher conversions: Auto Code-Fix and the Assist-Bar made the catalog easier to browse and buy from.
Stronger compliance: 79% fewer WCAG errors and 5x more ARIA tags improved alignment with EAA, ADA, and UK Equality Act.
Better SEO visibility: Improved accessibility and alt text boosted search and LLM discoverability.
Lower costs, stronger edge: Automated fixes reduced workload and positioned the brand as an accessibility leader.
The challenge
As Oakley Home & Gifts grew, Rob recognized that accessibility was increasingly important for both customer experience and compliance. However, like many ecommerce sites with large product catalogs (he lists over 160 types of mug for example), visibility into accessibility gaps was limited, with issues such as missing alt text, weak screen reader structure, and incomplete accessibility-related SEO.
Rob was cautious about introducing any solution that could affect site speed, design, or sales performance, making stability non-negotiable for his high-performing Shopify store. International growth across the UK, EU, US, and Canada added further complexity, requiring alignment with standards such as the ADA and European Accessibility Act. Above all, Rob wanted every customer to browse, understand products, and complete checkout with ease.
The solution
Rob chose EnableAll for its ecommerce focus and ability to handle a large product catalog without manual effort. Installation was immediate, with no downtime or impact on sales.
Once live, Code-Fix automatically resolved key accessibility gaps, including missing alt text, ARIA attributes, and structural issues affecting screen reader and keyboard users. The Assist-Bar was added sitewide, allowing customers to adjust fonts, contrast, colors, and navigation tools to suit their needs.
EnableAll also improved product labeling and site structure, strengthening accessibility, SEO, and LLM discoverability — particularly important for a catalog with hundreds of similar items. Together, the automated backend fixes and customizable Assist-Bar helped Oakley improve compliance across the UK, EU, and US, while running discreetly in the background without affecting design or performance.
The integration was seamless, with no downtime or disruption to sales.
Rob Oakley. Founder, Oakley Home & Gifts
