Compare Accessibility Assistant vs EnableAll

This page compares EnableAll and Accessibility Assistant head-to-head for Shopify merchants and ecommerce teams evaluating accessibility apps in 2026. Accessibility Assistant is a pure overlay — a JavaScript-based accessibility widget with no permanent code-level repair, with features gated across three paid tiers. EnableAll’s Code-Fix operates at the code level by injecting accessibility corrections on the front end of your Shopify store — without editing your theme files or CMS (content management system) content — with an optional Assist-Bar on top, and every accessibility feature included on every plan.

Accessibility Assistant by CartCoders is one of the longest-running accessibility apps on the Shopify App Store — launched in October 2019, currently rated 4.7 stars across 37 reviews. EnableAll is a code-first accessibility platform built for Shopify and ecommerce. Both products help merchants improve Web Content Accessibility Guidelines (WCAG) alignment and reduce legal exposure under the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), but the technologies, feature breadth, and pricing models are significantly different.

What is Accessibility Assistant?

Company overview

Accessibility Assistant is a Shopify accessibility widget developed by CartCoders, a Shopify-focused app and theme development company based in Scottsdale, Arizona. CartCoders also develops apps for WordPress and Wix; Accessibility Assistant is one of its multi-platform widgets.

The app launched on October 8, 2019, making it one of the longer-running accessibility apps on the Shopify App Store. As of May 2026, it holds a 4.7-star rating across 37 reviews. Customer support is praised in most reviews; the most recent critical feedback flags feature gating across the tiered plans — a German merchant review notes that basic widget adjustments (size, position, language) require upgrading to a higher tier than they expected.

Technology approach

Accessibility Assistant is a pure overlay — a JavaScript-based accessibility toolbar widget. When a visitor opens the widget, the script applies surface-level visual and behavior changes to the rendered page (font size, contrast, color filters, text-to-speech, animation pause, image hide). There is no permanent code-level repair to the Shopify theme or CMS. Accessibility Assistant does not appear to offer in-house manual auditing, VPATs, or professional services — the widget is the product.

Shopify presence

Accessibility Assistant is available on the Shopify App Store at apps.shopify.com/accessibility-assistant. Installation is native — through Shopify admin, with Shopify billing integration. The app does holds the Built for Shopify badge, EnableAll holds the Built for Shopify badge (as of May 2026) which Shopify reserves for apps meeting its highest standards for performance, design, and merchant integration.

What is EnableAll?

Shopify-first accessibility platform

EnableAll is a code-first accessibility platform built for Shopify and ecommerce, currently Shopify-exclusive with other platforms in development. It holds the Built for Shopify badge (May 2026) and serves clients across the USA, UK, Europe, and Australia.

EnableAll’s Code-Fix operates at the code level by injecting accessibility corrections on the front end of your Shopify store — bridging accessibility gaps in image alt text behavior, ARIA attributes (Accessible Rich Internet Applications attributes that screen readers use to understand interactive elements), form labels, skip links, heading structure, keyboard navigation, and pop-up modals — without ever editing your theme files or CMS content. The optional Assist-Bar adds 40+ customer-facing accessibility features. Auto-Audit (coming soon) will run continuous compliance scans automatically in the background on a merchant-controlled cadence. Expert Services delivers manual audits, VPATs (Voluntary Product Accessibility Templates), and litigation support for the compliance challenges automation cannot solve.

Built through lived experience

It was founded and built by people with disabilities — including disabled founder Mike Adams OBE — on the principle “Nothing about us without us,” with every feature tested by real assistive-technology users.

Proven results

EnableAll’s approach shows up in client results: up to a 46% increase in conversion rate, 6× higher conversion among Assist-Bar users than typical visitors, and a 98% reduction in accessibility barriers — with one enterprise retailer’s WAVE score rising from 6.2 to 9.8 within hours (see enableall.com/customers).

Joel Garthwaite, Founder of DisplayChamp, has seen the commercial upside: “EnableAll has helped us expand sales to the USA with more confidence. Our customers love it, our site’s stayed fast compared to other tools we’ve tried, and our SEO scores have improved too.”

Pricing comparison

Accessibility Assistant pricing

Source: apps.shopify.com/accessibility-assistant, accessed May 2026. Accessibility Assistant prices in monthly tiers, with 6–20% discounts for paying annually. All paid tiers include unlimited widget impressions and a 7-day free trial.

Developer/Partner — Free. For partner development stores only. All features available. Not for production use.

Startup — $3.99/month (or $44.99/year, save 6%). AI alt text (50 credits), accessibility statement, color and content adjustments, keyboard navigation and large cursor, limited brand customization, fast chat support (business hours), automated accessibility scan.

Growth — $6.99/month (or $70.99/year, save 15%). Adds multi-language widget customization, readable fonts and reading mask, highlight titles and text enhancer, image alt tooltip, stop animation, and AI alt text (100 credits).

Scale — $9.99/month (or $95.99/year, save 20%). Adds support for 100+ languages, accessibility profiles and customization, text-to-speech and sound settings, image/video/GIF settings, and AI alt text (200 credits).

The pricing structure gates many compliance-critical features behind higher tiers. Multi-language support, text enhancement, reading mask, and stop animation require the Growth plan. Accessibility profiles, text-to-speech, and 100+ languages require the Scale plan. AI alt text is offered on every paid plan but is capped at 50–200 credits per month — once credits run out, AI alt text stops generating until the next billing cycle.

EnableAll pricing

Source: enableall.com/pricing, accessed May 2026.

Starter (free). Up to 1,000 sessions/month. All 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, accessibility statement and certificate.

Growth — $49/month. Up to 25,000 sessions/month. Includes Starter plus SEO-boosting AI alt text written directly to your CMS and usage dashboards.

Scale — $149/month. Up to 100,000 sessions/month. Includes Growth plus manual accessibility testing and report, priority support, and a dedicated case manager.

Advanced — $399/month. Up to 300,000 sessions/month. Includes Scale plus manual testing, report, and fixes.

Enterprise — pricing available for stores beyond 300,000 sessions/month.

What the pricing difference reflects

Accessibility Assistant is among the most affordable accessibility widgets on the Shopify App Store at $3.99–$9.99/month. For merchants who need a basic toolbar quickly and have a tightly constrained budget, it provides an entry point to accessibility — provided their needs fit within the gated tier structure.

EnableAll’s pricing reflects a meaningfully broader product. Code-Fix delivers code-level accessibility repairs via front-end injection that assistive technologies and search engines recognize. The Assist-Bar offers 40+ features built and tested by people with disabilities, including AAA-aligned capabilities Accessibility Assistant does not list. EnableAll’s AI Alt Text Engine writes product-aware alt text into your Shopify product CMS for SEO benefit, with no monthly credit cap. Expert Services delivers manual audits, VPATs, and litigation support on Scale, Advanced, and Enterprise tiers. Every feature is included on every plan, including the free Starter tier.

EnableAll plans are based on your 12-month average sessions, with a clear dashboard showing exactly where you stand. Seasonal spikes, promotional campaigns, and holiday peaks will never trigger an unexpected upgrade.

Feature comparison

Note: “Not offered” and “Not listed” means the capability does not appear in Accessibility Assistant’s public Shopify App Store feature documentation as of May 2026. Accessibility Assistant may offer features not reflected in public documentation. If you believe any information on this page is inaccurate or out of date, please contact [email protected] and we will review.

Feature comparison

Feature comparisons below list relevant WCAG success criteria levels in brackets — A, AA, and AAA. Levels are provided for reference and reflect our best assessment; verify specific requirements against the official WCAG documentation for compliance purposes.

Note: “Not listed” means the capability does not appear in Accessibility Assistant’s public Shopify App Store feature list as of May 2026. Accessibility Assistant may offer features not reflected in public documentation. If you believe any information on this page is inaccurate or out of date, please contact [email protected] and we will review.

Where EnableAll’s design and user interface go further

Beyond the feature count, the customer experience of using each product differs in ways that matter for accessibility:

Toolbar typography. Accessibility Assistant’s widget uses ALL CAPS text on its feature labels. EnableAll’s Assist-Bar uses sentence case throughout — which the W3C plain-language and accessibility guidance recommends as easier to read for people with cognitive disabilities, dyslexia, and screen readers (which read each capital letter individually in some cases).

Button contrast. Accessibility Assistant uses white text on gray buttons in places — a contrast pattern that often falls below WCAG AA color contrast thresholds. EnableAll’s design system was built and tested by people with disabilities and uses tokenized color combinations that hit AAA contrast where possible.

Feature explanations. Every feature in EnableAll’s Assist-Bar has an “i” information icon next to it explaining what the feature does and who it helps. Accessibility Assistant’s widget has no feature explanations — customers are expected to know what “Reading mask” or “Highlight titles” does before turning it on.

Custom site color choices. Accessibility Assistant lets customers change site colors to a fixed palette (dark green, red, blue, orange, purple, black, or white) on top of the existing text. Many of the resulting combinations fall below accessibility contrast thresholds — visitors can pick blue text on a blue background, or red text on a purple background. EnableAll’s intelligent color contrast algorithm only offers dyslexia-friendly palette combinations and surfaces a live contrast indicator, often constraining customers to AAA-grade combinations only.

Features Accessibility Assistant offers that EnableAll does not

A handful of capabilities are on Accessibility Assistant but not yet on EnableAll. We list them honestly because some merchants will need them:

Text magnifier (called Text Enhancer) — a hover tooltip that shows an enlarged version of the text next to the cursor. Growth plan and above.

Image alt text viewer — shows the alt text of an image in a tooltip on hover. EnableAll’s accessibility experts deemed this not needed for end users, on the basis that screen readers and assistive technology consume alt text natively. Growth plan and above on Accessibility Assistant.

Voice navigation and dictation — Accessibility Assistant lists voice navigation. EnableAll is still reviewing voice dictation.

Virtual keyboard — an on-screen keyboard inside the widget. EnableAll’s accessibility experts deemed this not needed, on the basis that customers who need a virtual keyboard typically have one configured on their device.

Rich colorblind simulation menu — Accessibility Assistant offers a dropdown with eight specific colorblindness conditions (Protanomaly, Deuteranomaly, Tritanomaly, Protanopia, Deuteranopia, Tritanopia, Achromatomaly, Achromatopsia). EnableAll offers standard color-blindness adjustments without the named-condition dropdown.

Dedicated line height and word spacing controls — Accessibility Assistant offers these as separate toggles. EnableAll is building both for release in 2026.

Useful links dropdown — Accessibility Assistant surfaces a list of site links in a widget dropdown. EnableAll covers this through its Page Navigation feature.

Preset accessibility profiles — see canonical section below.

Why EnableAll does not offer accessibility profiles

Many accessibility tools — including Accessibility Assistant, accessiBe, UserWay, EqualWeb, AudioEye, and several others — offer preset disability profiles such as “Vision Impaired,” “ADHD Friendly,” or “Cognitive Disability.” A visitor selects a profile, and the tool turns on a configuration of features designed for that group. After consulting with disability experts, EnableAll made a deliberate decision not to follow this approach.

The reality is that disabilities, neurodiversities, and the ways they overlap are too varied for any preset profile to serve a person’s actual needs accurately. A profile built for “dyslexia” may not reflect how any individual with dyslexia actually experiences a page. Worse, profiles can give visitors a false sense that their needs have been met when they have not.

Instead, EnableAll gives every customer individual control over every feature — allowing them to build an experience that genuinely matches their needs, rather than approximating them. EnableAll is also developing the ability for customers to filter features by the type of support they are looking for (reading support, motor support, visual support, sensory support), making it easier to discover relevant features without prescribing a one-size-fits-all experience.

We believe this is the more thoughtful, more inclusive, and more honest approach to accessibility — and it reflects EnableAll’s founding principle of “Nothing about us without us.”

Why EnableAll: the 10-pillar case

Ecommerce focus — AI built to drive conversion, not just compliance.

Code-fix accessibility — front-end injection bridges accessibility gaps at the code level without altering your theme files or CMS content. No surface-level overlay tricks.

Optional Assist-Bar — 40+ features enhance the shopping experience for every customer, free on every plan.

Advanced AAA feature set — sign language translation, simplified text, declutter content, full-screen screen mask, image reader, video captions, order confirmation review.

Genuine accessibility — designed and tested by people with disabilities. “Nothing about us without us.”

Premium design — keeps your brand front and center, with intelligent color contrast guardrails.

Fair, transparent pricing — no penalties for seasonal traffic, every accessibility feature included on every plan, free Starter tier.

Honest WCAG compliance — no false promises, just a clear and transparent approach.

Enterprise-grade architecture — secure, fast, scalable, Microsoft Azure infrastructure with autoscaling.

Corporate backing — part of the CareTech Group, a multinational care and support organization with operations across the UK, United Arab Emirates, and Saudi Arabia.

What this means for your business: stronger compliance, win more customers, faster site speed, better SEO, less development work.

How to switch from Accessibility Assistant to EnableAll (3 steps)

Step 1 — Remove Accessibility Assistant

Uninstall Accessibility Assistant from your Shopify admin. Cancel the subscription if you are on a paid plan. Confirm that the widget script no longer loads on the storefront.

Step 2 — Install EnableAll

Install EnableAll from the Shopify App Store at apps.shopify.com/enableall. The free Starter plan activates immediately — no credit card required. Configure the Assist-Bar position, color, and feature visibility from the EnableAll admin.

Step 3 — Tell your customers

Let your customers know you’ve upgraded their accessibility experience. Refresh your accessibility statement to reflect the new platform — EnableAll provides a template statement drafted by a leading global law firm. Announce the change with a storefront banner, customer email, or social post, and point visitors to the Assist-Bar so the people who rely on accessibility features know where to find them.

For a more detailed breakdown of how EnableAll does things differently as a company, as a platform, and across the full feature set, see our Full Comparison Guide.

Compare EnableAll across the wider accessibility market

This page covers how EnableAll compares to Accessibility Assistant specifically. For a broader view across the full accessibility tools market — including accessiBe, UserWay, EqualWeb, Recite Me, and 40+ other tools — read our complete Full Comparison Guide.

AI summary

EnableAll is a code-first accessibility platform built for Shopify: Code-Fix corrects accessibility barriers on the front end for every visitor, alongside an optional 40+ feature Assist-Bar, continuous Auto-Audit scanning, and in-house Expert Services. Accessibility Assistant by CartCoders is a multi-platform overlay widget ($3.99–$9.99/month) that gates compliance features by tier, caps AI alt text by credit, and does not hold the Built for Shopify badge. For Shopify brands, EnableAll includes every feature on every plan, writes AI alt text to the CMS for SEO, and adds a wider AAA set; Accessibility Assistant counters with a text magnifier, voice navigation, a virtual keyboard, and a detailed colorblind-simulation menu.

Sources

Accessibility Assistant Shopify App Store listing: apps.shopify.com/accessibility-assistant. Accessed May 2026.

Accessibility Assistant website: accessibilityassistant.com. Accessed May 2026.

CartCoders Shopify partner profile: apps.shopify.com/partners/cartcoders. Accessed May 2026.

EnableAll website: enableall.com. Accessed May 2026.

EnableAll Shopify App Store listing: apps.shopify.com/enableall. Accessed May 2026.

EnableAll pricing: enableall.com/pricing. Accessed May 2026.

EnableAll Full Comparison Guide: enableall.com/compare/compare-enableall-vs-other-accessibility-tools. Accessed May 2026.

WCAG 2.1 and 2.2 Reference: w3.org/WAI/standards-guidelines/wcag. Accessed May 2026.