Compare Avada Accessibility vs EnableAll
Code-fix vs overlay for Shopify accessibility, compliance, and conversion.
Code-fix vs overlay for Shopify accessibility, compliance, and conversion.
Avada Accessibility is the new name for SEA Accessibility, one of the newer accessibility apps on the Shopify App Store, launched in January 2025 by a Singapore-based development team. EnableAll is a code-first accessibility platform built for Shopify and ecommerce. Both products are native Shopify apps, both have Built for Shopify, and the two toolbars share more features than most competitors do. The differences come down to what changes the product makes to your site, how features are gated by tier, and how much depth sits behind the toolbar.
This page compares EnableAll and Avada Accessibility head-to-head for Shopify merchants and ecommerce teams evaluating accessibility apps in 2026. Both products aim to improve WCAG (Web Content Accessibility Guidelines) alignment, support the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), and reduce legal exposure. Avada Accessibility is a pure overlay — a JavaScript-based accessibility toolbar with no code-level repair. EnableAll’s Code-Fix operates at the code level by injecting accessibility corrections on the front end of your Shopify store — without editing your theme files or CMS content — with an optional Assist-Bar on top.
Approach: EnableAll repairs accessibility barriers at the code level by injecting accessibility corrections on the front end of your Shopify store using Code-Fix — without altering your theme files or CMS content — with an optional Assist-Bar on top. Avada Accessibility is a pure overlay — a JavaScript-based accessibility widget with no permanent code-level fixes.
Shopify fit: Both are native Shopify apps. Both hold the Built for Shopify badge. EnableAll is Shopify-first; Avada Accessibility is also Shopify-focused.
Feature gating: Avada Accessibility’s pricing gates AI alt text behind the highest paid tier ($19/month Scale). AI alt text is a core accessibility requirement for screen reader users and a meaningful SEO driver — merchants on lower Avada tiers run without it. EnableAll includes every accessibility feature on every plan, including the free Starter tier.
Pricing units differ. Avada Accessibility charges by impressions (Free 1,000; Starter $9/month 3,000; Growth $14/month 10,000; Scale $19/month unlimited). EnableAll charges by 12-month average sessions (Starter free 1,000; Growth $49/month 25,000; Scale $149/month 100,000). Impression-based pricing can move merchants between tiers unpredictably; the 12-month average smooths seasonal spikes.
Feature breadth: Both toolbars share a significant number of features — including high-quality human-voice text-to-speech and a readable mode that preserves purchase flow (rare among competitors). EnableAll adds Code-Fix, AAA-aligned features (sign language translation, simplified text, click on hover, declutter content, full-screen screen mask, image reader, video captions, order confirmation), Auto-Audit, and Expert Services. Avada offers a few features EnableAll does not yet: line spacing, text magnifier, customer-controlled widget side, large/small widget toggle, accessibility profiles.
Choose EnableAll if you want code-level repairs, ecommerce-trained AI alt text written into your CMS for SEO benefit on every plan, a richer AAA-aligned Assist-Bar, in-house Expert Services, and accessibility as the platform’s sole focus.
Choose Avada Accessibility if you want a very low-cost overlay-only widget on Shopify, you do not need code-level repairs, AI alt text is not a priority (or you are willing to commit to the $19/month Scale tier), and you specifically need features EnableAll has not yet built — line spacing, text magnifier, accessibility profiles, customer-controlled widget side.
Avada Accessibility Widget ADA is an accessibility app developed by SEA Commerce, based at Peace Center, Singapore. The app was originally listed on the Shopify App Store as “SEA Accessibility Widget ADA” and is in the process of rebranding to Avada Accessibility Widget ADA; the underlying product, vendor, and Shopify App Store URL (apps.shopify.com/sea-accessibility-ada-wcag) are unchanged. Avada Accessibility launched on January 8, 2025 — making it one of the newer accessibility apps in the category. It holds a 5.0-star rating across 267 reviews on the Shopify App Store as of 14 May 2026, and customer support is frequently praised in those reviews.
Avada Accessibility is a pure overlay — a JavaScript-based accessibility toolbar widget. When a visitor opens the widget, the script applies surface-level changes to text size, contrast, fonts, and other visual elements. There is no permanent code-level fix to the Shopify theme or CMS.
Avada Accessibility does not appear to offer an automated continuous compliance scanning tool, manual expert audits, or in-house professional services. The widget is the product.
Avada Accessibility is available on the Shopify App Store at apps.shopify.com/sea-accessibility-ada-wcag. Installation is native — through Shopify admin, with Shopify billing integration and standard uninstall flow.
Avada Accessibility is positioned at Shopify SMB merchants looking for an affordable, native Shopify accessibility widget. The Free and $9/month Starter plans give very small stores an entry point; the Unlimited plan at $19/month is the only tier with AI alt text generation.
EnableAll is a code-first accessibility platform built for Shopify and ecommerce, currently Shopify-exclusive with other platforms in development. It holds the Built for Shopify badge (May 2026) and serves clients across the USA, UK, Europe, and Australia.
Code-Fix, EnableAll’s core technology, repairs accessibility barriers by injecting corrections on the front end of your store — without changing your original theme files or CMS content. It covers alt text, ARIA, form labels, skip links, heading structure, keyboard navigation, and pop-up modals — applied automatically for every visitor. EnableAll reports an 89–100% reduction in accessibility errors across client sites.
EnableAll’s AI is trained on ecommerce data. Its AI Alt Text Engine writes product-aware descriptions directly into the Shopify CMS, so search engines can read and credit them — supporting both accessibility and SEO.
The optional Assist-Bar is a customer-facing toolbar with 40+ features, free on every plan and complementing Code-Fix. It includes AAA-level capabilities rare in toolbars: sign language translation, simplified text (Grade 9 reading level), natural text-to-speech, click on hover, declutter content, screen mask, and brand-preserving contrast recalibration.
Auto-Audit continuously scans stores on a schedule you control and produces remediation reports. Expert Services adds manual testing, custom fixes, VPATs (Voluntary Product Accessibility Templates), audits, and litigation support for what automation cannot solve.
EnableAll is a subsidiary of CareTech, a multinational care organization; it runs on Microsoft Azure with enterprise-grade security and is fully GDPR compliant, with offices in the UK, US, and Australia.
It was founded and built by people with disabilities — including disabled founder Mike Adams OBE — on the principle “Nothing about us without us,” with every feature tested by real assistive-technology users.
EnableAll’s approach shows up in client results: up to a 46% increase in conversion rate, 6× higher conversion among Assist-Bar users than typical visitors, and a 98% reduction in accessibility barriers — with one enterprise retailer’s WAVE score rising from 6.2 to 9.8 within hours (see enableall.com/customers).
Mark Crowhurst, Managing Director of McSlots, was clear on the value: “An amazing app to support our customer needs. Smooth app that works on all devices. It is law now to provide this function — we are so pleased that we purchased this from EnableAll.”
Avada Accessibility is a pure overlay. When a visitor opens the widget, a JavaScript layer adjusts how the page renders in their browser. The underlying site code is not changed.
EnableAll’s Code-Fix operates at the code level. Code-Fix injects accessibility corrections on the front end of your Shopify store — without editing your theme files or CMS content. Improvements persist whether or not a visitor ever opens the Assist-Bar, which means assistive technologies — screen readers, keyboard navigation — encounter corrected accessibility markup directly. Because the corrections apply for every visitor as the page loads — not only when a toolbar is opened — assistive technologies and automated checkers encounter the corrected markup.
Because Avada Accessibility is an overlay, its effects depend on the widget script loading correctly. If a visitor’s ad blocker, script blocker, or Content Security Policy (CSP) settings interfere with the script, the visitor sees the unmodified site. EnableAll’s Code-Fix improvements do not have this dependency.
Overlays add scripts to every page load. EnableAll’s Code-Fix approach adds no overlay scripts to your site; the optional Assist-Bar is engineered to be extremely lightweight.
EnableAll’s Code-Fix works as an always-on accessibility developer for your store — continuously maintaining compliance as your site evolves, without any developer resource required. Overlay-only tools require the widget to be re-validated against theme updates, and any structural code issues remain in the underlying HTML.
Avada Accessibility and EnableAll take very different approaches to pricing — and understanding what is included at each tier matters as much as the headline cost.
Source: apps.shopify.com/sea-accessibility-ada-wcag, accessed May 2026. Avada Accessibility uses an impression-based pricing model with four tiers, billed monthly or annually (annual billing saves 17%):
Free — Up to 1,000 widget impressions/month. Basic widget features.
Starter — $9/month (or $90/year). Up to 3,000 widget impressions. All widget features.
Growth — $14/month (or $140/year). Up to 10,000 widget impressions. All widget features.
Scale — $19/month (or $190/year). Unlimited widget impressions plus AI alt text generation.
All tiers include the 25+ accessibility adjustments (compared to EnableAll’s 40+), WCAG / ADA / AODA / EAA / BFSG compliance support, text-to-speech, multiple languages, auto-scan accessibility audit, and full widget customization. The only tier-gated capability is AI alt text generation on the Scale plan.
AI alt text is a core accessibility requirement for screen reader users and a meaningful SEO driver. Avada Accessibility gates it to the top-tier Scale plan only. Merchants on Free, Starter, and Growth are running without one of the most impactful accessibility features available.
Source: enableall.com/pricing, accessed May 2026.
EnableAll prices by 12-month average sessions with every accessibility feature included on every plan:
Starter (free). Up to 1,000 sessions/month. All 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, accessibility statement and certificate.
Growth — $49/month. Up to 25,000 sessions/month. Includes Starter plus SEO-boosting AI alt text written directly to your CMS and usage dashboards.
Scale — $149/month. Up to 100,000 sessions/month. Includes Growth plus manual accessibility testing and report, priority support, and a dedicated case manager.
Advanced — $399/month. Up to 300,000 sessions/month. Includes Scale plus manual testing, report, and fixes.
Enterprise — pricing available for stores beyond 300,000 sessions/month.
At $9–$19/month, Avada Accessibility is among the most affordable widgets on the Shopify App Store. For merchants who need a basic toolbar quickly and have a tightly constrained budget, it provides a useful entry to accessibility. However, as a widget-only solution with no backend code-fixes, no audits, and AI alt text gated behind the top tier, Avada addresses a narrower range of accessibility barriers than a code-first platform does.
EnableAll’s Growth plan starts at $49/month and delivers meaningfully more: code-level fixes that search engines reward, ecommerce-trained AI alt text written directly into your CMS, a 40+ feature toolbar built and tested by people with disabilities, Auto-Audit continuous scanning, and Expert Services manual testing. Every accessibility feature is included on every plan — including the free Starter tier.
EnableAll plans are based on your 12-month average sessions. A Black Friday spike, a viral product moment, or a Mother’s Day campaign will never push you into a higher tier overnight. You can track your usage at any time and will receive email alerts as you approach your limit. Avada Accessibility’s impression-based model is structured differently — worth checking how impressions are counted relative to your actual traffic before committing to a plan, particularly if your store has variable traffic patterns.
Feature comparisons below list relevant WCAG success criteria levels in brackets — A, AA, and AAA. Levels reflect our best assessment and are provided for reference; verify against the official WCAG documentation for compliance purposes.
AI alt text. EnableAll’s proprietary ecommerce-trained AI generates product-aware descriptions and writes them directly into Shopify’s CMS for SEO benefit — included on every plan. Avada Accessibility gates AI alt text to its $19/month Scale tier only, and the alt text is applied at the overlay layer rather than written to the underlying theme files.
Toolbar UI accessibility. Both products use accessible font sizes and readable buttons (a real shared strength vs many competitors). EnableAll goes further: sentence case throughout (recommended for accessibility), buttons with clear borders against the panel background, and an information button on every feature. Avada uses title case on feature labels and applies white buttons on a gray background without borders.
Reading ruler. EnableAll’s ruler can be customized for color, opacity, length, and height. Avada offers a single fixed ruler.
Reading guide / mask. EnableAll allows visitors to apply a colored overlay inside the highlighted reading area — from dyslexia-friendly preset colors. Avada’s mask offers more limited customization.
Larger cursor. EnableAll allows full color customization and preserves correct cursor behavior (triangle on page, hand on interactive elements). Avada offers a fixed triangle and overrides correct cursor behavior on clickable elements.
Custom site colors. Avada does not list a site-wide color customization feature. EnableAll offers 20 background colors plus 12 contrast-aligned text and button colors with hex input, drawn from a dyslexia-friendly palette informed by British Dyslexia Association guidance — and preserves image colors throughout.
Contrast and saturation. EnableAll separates contrast adjustments from saturation adjustments and uses an intelligent contrast engine to keep brand colors intact. Avada combines contrast and saturation into a single feature; higher settings can produce overly bright results.
Dark mode. EnableAll uses an intelligent contrast engine to dynamically recalibrate contrast based on design context, preserving image colors. Avada’s dark mode appears to remove or hide images on the site when active.
Highlight links. EnableAll underlines all links and applies on-brand contrast-compliant color. Avada uses dark black with colored text, which can fail WCAG contrast requirements on some site designs.
Read-out-text controls. Both products use high-quality human-sounding voices (rare among accessibility widgets). EnableAll adds pause, rewind, skip, and continuous reading controls. Avada offers speed controls but no playback controls; EnableAll is adding speed controls.
Stop animations. EnableAll detects and pauses more animation formats — including animated PNGs, animated emojis, and pop-ups built with jQuery — without breaking navigation menus or visual content.
Sign language translation (AAA).
Simplified text rewriting at Grade 9 reading level (AAA).
Click on hover for motor impairment (AAA).
Declutter content for cognitive support (AAA).
Image reader for text within images (AA).
Video captions (AA).
Order confirmation review step (AA).
Optional accessibility banner at top of page (A).
Real-time contrast ratio display.
Mencap-partnered readable font.
AI alt text written into Shopify CMS code for SEO benefit (on every plan).
Code-Fix at code level — alt text, ARIA, forms, skip links, heading structure, keyboard navigation.
Auto-Audit continuous compliance scanning.
Expert Services manual testing, audits, VPATs.
Line spacing adjustment — increases distance between lines of text. EnableAll supports vertical spacing between content blocks; dedicated line spacing under review.
Large/small widget toggle — lets the merchant or visitor switch the widget to a smaller size. EnableAll keeps the Assist-Bar at standard size to align with accessibility best practice on touch target dimensions; under review.
Text alignment (left, center, right) — lets visitors change text alignment. EnableAll’s accessibility experts have not deemed this necessary to date; under review.
Text magnifier — hover any text to see a magnified version in a tooltip. Under accessibility review at EnableAll.
Visitor-controlled widget side — visitors choose whether the widget sits on the left or right. EnableAll currently allows this adjustment at merchant level only.
Accessibility profiles — ready-made preset disability configurations. See below.
Where a feature exists in Avada Accessibility but not in EnableAll, the decision is either on the roadmap or has been deliberately made based on accessibility expert input. EnableAll prioritizes features that make a measurable difference to people who depend on them.
Many accessibility tools — including Avada Accessibility, accessiBe, UserWay, AudioEye, and EqualWeb — offer preset disability profiles such as “Vision Impaired,” “ADHD Friendly,” or “Cognitive Disability.” A visitor selects a profile, and the tool turns on a configuration of features designed for that group. After consulting with disability experts, EnableAll made a deliberate decision not to follow this approach.
The reality is that disabilities, neurodiversities, and the ways they overlap are too varied for any preset profile to serve a person’s actual needs accurately. A profile built for “dyslexia” may not reflect how any individual with dyslexia actually experiences a page. Worse, profiles can give visitors a false sense that their needs have been met when they have not.
Instead, EnableAll gives every customer individual control over every feature — allowing them to build an experience that genuinely matches their needs, rather than approximating them. EnableAll is also developing the ability for customers to filter features by the type of support they are looking for (reading support, motor support, visual support, sensory support), making it easier to discover relevant features without prescribing a one-size-fits-all experience.
We believe this is the more thoughtful, more inclusive, and more honest approach to accessibility — and it reflects EnableAll’s founding principle of “Nothing about us without us.”
Both EnableAll and Avada Accessibility support WCAG 2.1 and 2.2 alignment. EnableAll explicitly designs against WCAG AAA criteria where the feature is technically achievable through automation — meaningfully more demanding than the AA baseline most accessibility tools target. Avada Accessibility’s documented WCAG coverage is concentrated at A and AA level.
No automated tool can guarantee full WCAG compliance. Some WCAG requirements — including detailed audio descriptions for video, structural decisions in custom interactive flows, and complex content rewriting — require human review. EnableAll states this openly throughout its product, pricing, and marketing. Auto-Audit and Expert Services exist precisely because some fixes require a human expert. Avada Accessibility does not offer in-house manual expert services.
EnableAll’s policy is to never use language such as “fully compliant,” “100% WCAG compliant,” or “guaranteed compliance.” Acceptable framings on EnableAll pages: “supports compliance efforts,” “improves WCAG alignment,” “stronger compliance,” “reduces risk.”
EnableAll offers a dedicated case manager on Scale and Advanced plans, with manual testing, fixes, and reporting available through Expert Services. Avada Accessibility does not appear to offer dedicated litigation support or expert services.
Both EnableAll and Avada Accessibility are native Shopify apps with the Built for Shopify badge — a real shared strength compared to snippet-installed competitors. EnableAll has gone further on Shopify integration: its AI is trained on ecommerce data, Code-Fix works within Shopify’s theme architecture, and AI alt text writes directly into Shopify’s CMS.
For Shopify merchants who care about conversion and SEO outcomes alongside compliance, the depth of code-level integration and the inclusion of AI alt text on every plan are meaningful differentiators.
No automated accessibility tool — including EnableAll and Avada Accessibility — can fully automate every WCAG requirement. The following items always require human input, regardless of the platform you choose:
Custom written content — product descriptions, blog copy, marketing language.
Complex interactive flows — multi-step forms, custom checkout logic.
PDFs and downloadable documents.
Video content beyond automated captions.
Design system decisions — color palette, layout, typeface.
Third-party embeds and iframes.
EnableAll automates the structural code repair (Code-Fix), the customer-facing personalization (Assist-Bar), continuous monitoring (Auto-Audit), and AI-generated alt text and captions. Expert Services covers what remains.
Native Shopify App Store install with the Built for Shopify badge.
Very strong Shopify App Store rating (284 reviews, 5.0 stars) with praised customer support.
Low entry price: free tier for up to 1,000 impressions, paid plans from $9/month.
Clean, well-organized widget layout with collapsible sections.
Human-sounding text-to-speech voice (rare among accessibility widgets).
Readable view preserves purchase flow (rare — many competitors break this).
Accessibility profiles, line spacing, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side — features EnableAll does not currently offer.
Pure overlay — no code-level fixes. Structural accessibility barriers remain in the underlying Shopify code.
AI alt text gated to the $19/month Unlimited plan only — merchants on lower plans run without one of the most impactful accessibility features available.
Impression-based pricing — worth checking how impressions are counted relative to your actual traffic before committing.
No continuous compliance scanning, no in-house expert services, no manual testing.
Several AAA-aligned features not offered — sign language translation, simplified text, click on hover, declutter content, full-screen customizable screen mask, image reader, video captions, order confirmation review.
No custom site color customization, no real-time contrast ratio display, no information icons on features.
Title case throughout the widget UI (less accessible than sentence case).
Dark and light modes appear to hide images on the site when active.
Highlight links use dark black with colored text that can fail WCAG contrast requirements on some site designs.
Larger cursor breaks expected cursor behavior on interactive elements.
Very new to market (launched January 2025), no apparent disability-community partnerships.
AI approach not specified — whether ecommerce-trained or generic is not documented.
Limited language support, just 32.
Permanent code-level accessibility fixes injected on the front end of your store — bridging accessibility gaps in alt text behavior, ARIA, form labels, skip links, heading structure, and keyboard navigation — without altering your theme files or CMS content.
Native Shopify install with Built for Shopify badge as of May 2026.
Every accessibility feature included on every plan, including the free Starter tier — including unlimited AI alt text.
Proprietary ecommerce-trained AI; alt text delivered in a way that supports both accessibility and SEO.
40+ Assist-Bar features including AAA-level capabilities not in Avada Accessibility.
133 languages of toolbar translation.
Intelligent contrast engine, dyslexia-friendly custom color palette, real-time contrast ratio display.
Auto-Audit continuous compliance scanning and in-house Expert Services manual testing.
Built through lived experience, including disabled founder Mike Adams OBE.
Mencap-partnered readable font.
Microsoft Azure infrastructure, CareTech corporate backing.
Shopify-only for Code-Fix and Assist-Bar at present, with platform expansion in active development. Auto-Audit and Expert Services are available on any platform.
Does not yet offer line spacing, large/small widget toggle, text alignment, text magnifier, visitor-controlled widget side, or accessibility profiles. All under review (or in the case of profiles, deliberately not built per accessibility expert advice).
Does not offer a numerical litigation pledge.
You want the lowest entry price for a native Shopify accessibility widget and your budget is tightly constrained.
AI alt text and SEO benefit from accessibility fixes are not priorities — or you are willing to commit to the $19/month Scale tier specifically to unlock AI alt text.
You specifically need line spacing adjustments, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side, or accessibility profiles.
You do not need code-level repairs, in-house Expert Services, or AAA-aligned features beyond the basics.
You want code-level repairs that improve compliance, performance, and SEO together.
You want ecommerce-trained AI alt text written into your Shopify CMS for SEO benefit on every plan.
You want every accessibility feature included on every plan.
You want a richer AAA-aligned Assist-Bar (sign language translation, simplified text, click on hover, declutter content, screen mask, image reader, video captions, order confirmation review).
You want in-house Expert Services for manual audits, VPATs, and custom fixes.
Conversion impact, SEO, and long-term WCAG depth matter to you as much as price.
Both EnableAll and Avada Accessibility clear the bar of native Shopify install with the Built for Shopify badge — a shared advantage. The differences come down to what changes the product makes to your store. EnableAll’s Code-Fix repairs accessibility issues in the Shopify CMS itself, with SEO benefit. Avada Accessibility applies adjustments at the overlay layer. AI alt text — a core accessibility and SEO feature — sits on every EnableAll plan and on Avada’s top tier only.
EnableAll runs on Microsoft Azure with autoscaling, is GDPR compliant, and is part of CareTech, a multinational organization. EnableAll Expert Services covers manual testing, audits, and VPATs. Avada Accessibility is a small Singapore-based app developer without apparent enterprise compliance services capability.
EnableAll is a subsidiary of CareTech, a multinational care and support organization, with offices in the United Kingdom and the United States. It runs on Microsoft Azure with enterprise-grade security and is fully GDPR compliant. EnableAll collects no personal data from end users — accessibility preferences are stored anonymously on a session basis.
Avada Accessibility is developed by SEA Commerce, based in Singapore.
Switching from Avada Accessibility to EnableAll on a Shopify store typically delivers:
Permanent code-level fixes that hold up under formal audits and deliver SEO benefit through alt text written to the CMS.
AI alt text on every plan, including the free Starter tier — rather than gated to the $19/month tier.
A richer AAA-aligned customer-facing toolbar — sign language translation, simplified text, click on hover, declutter content, screen mask, image reader, video captions, order confirmation review.
133 languages of toolbar translation.
More accessible toolbar UI — sentence case throughout, information icons on every feature, real-time contrast ratio display.
In-house Expert Services — manual testing, audits, VPATs.
Transparent 12-month-average pricing rather than impression-based billing.
You would trade off Avada’s line spacing, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side, and accessibility profiles. Each is under review or deliberately not built at EnableAll.
If you can install a Shopify app, you can switch. Most stores complete the move in minutes.
Uninstall Avada Accessibility from your Shopify admin. Confirm the widget and its script have been removed by checking your storefront source. Keep your existing accessibility statement.
Install EnableAll from the Shopify App Store. Configure your Assist-Bar defaults — color, position, banner visibility — to suit your brand. Every feature is included on every plan.
Let your customers know you’ve upgraded their accessibility experience. Refresh your accessibility statement to reflect the new platform — EnableAll provides a template statement drafted by a leading global law firm. Announce the change with a storefront banner, customer email, or social post, and point visitors to the Assist-Bar so the people who rely on accessibility features know where to find them.
This page covers how EnableAll compares to Avada Accessibility specifically. For a broader view across the full accessibility tools market — including accessiBe, UserWay, AudioEye, EqualWeb, Recite Me, and 40+ other tools — read our complete Full Comparison Guide.
Comparing specific accessibility apps? See our individual breakdowns
EnableAll runs on Microsoft Azure with autoscaling and enterprise-grade security, is fully GDPR compliant, and is backed by CareTech — a multinational care and support organization with operations across the UK, UAE, and Saudi Arabia. It is currently exclusive to Shopify, holds the Built for Shopify badge, and is actively building out its broader Shopify integration capabilities. Code-Fix repairs accessibility barriers at the code level, Auto-Audit provides continuous compliance scanning, and Expert Services delivers in-house manual accessibility testing, custom fixes, VPATs (Voluntary Product Accessibility Templates), audits, and litigation support.
Avada Accessibility is a native Shopify overlay widget from SEA Commerce in Singapore. It does not offer continuous compliance scanning, manual expert audits, or in-house professional services — the widget is the product — so it is a lighter fit for enterprise procurement and remediation needs.
Enterprise teams comparing the two are weighing EnableAll’s code-level remediation, in-house Expert Services, and CareTech-backed infrastructure against Avada Accessibility’s position as a low-cost, well-reviewed native Shopify widget.
Both products are native Shopify apps with a low entry price; the difference is depth and how each handles AI alt text.
EnableAll’s Starter plan is free for stores under 1,000 monthly sessions and includes all 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, and an accessibility statement. The Growth plan is $49/month for up to 25,000 sessions, with every feature included on every plan. Billing is based on 12-month average sessions, so a Black Friday spike or a viral product moment never triggers a surprise upgrade.
Avada Accessibility is among the most affordable widgets on the Shopify App Store ($9–$19/month, plus a free tier), but it gates AI alt text to the top $19/month Scale plan and prices by widget impressions rather than sessions — worth checking how impressions count against your traffic. EnableAll includes unlimited AI alt text on every plan and bills on a smoothed 12-month average.
Beyond price, Code-Fix maintains accessibility automatically as the store evolves, without developer involvement — which matters for SMB teams without dedicated in-house engineering — and the AI Alt Text Engine writes SEO-readable alt text into the Shopify CMS on every plan.
EnableAll is built for ecommerce. Its AI is trained on ecommerce data rather than general-purpose web content, which shows up across the features that most affect a Shopify store’s shopping experience:
UI and UX. The Assist-Bar is designed around ecommerce browsing patterns — product pages, cart — rather than a generic site overlay.
Alt text. The AI Alt Text Engine writes product-aware image descriptions directly into the Shopify CMS, supporting both accessibility and SEO on every plan. Avada Accessibility gates AI alt text to its $19/month Scale tier, and its AI approach (ecommerce-trained or generic) is not documented.
Simplified text. Simplified output preserves natural product-language flow because the AI understands ecommerce content. Avada Accessibility does not list passage-level simplified text.
Video captions. Captions for product videos, founder stories, and unboxing content — the formats that drive conversion on a modern store. Avada Accessibility does not list video captions.
Stop animations. Detects and pauses animated PNGs, animated emojis, and pop-ups built with jQuery without breaking navigation menus or visual content — common patterns on Shopify themes that simpler overlays miss or mishandle.
Avada Accessibility is a Shopify-native overlay without ecommerce-specific behavior. For Shopify brands where conversion and SEO outcomes matter alongside compliance, EnableAll’s ecommerce specialism is the larger of the two differences.
No automated accessibility tool can guarantee full WCAG compliance, and any honest answer needs to start there. With that caveat, EnableAll’s Code-Fix repairs accessibility issues at the code level — alt text, ARIA (Accessible Rich Internet Applications) attributes, form labels, skip links, heading structure, keyboard navigation, and pop-up modal accessibility — which assistive technology users and accessibility researchers consistently describe as more reliable than surface-level overlays that adjust the rendered page at runtime.
EnableAll also lists more AAA-aligned features than Avada Accessibility’s public documentation shows — including sign language translation, declutter content, click on hover, screen mask, image reader, and ecommerce-trained simplified text — and pairs the Code-Fix layer with continuous Auto-Audit scanning and Expert Services for the manual remediation that automation cannot fully solve.
Avada Accessibility is well-built for an overlay — a human-sounding text-to-speech voice and a readable mode that preserves the purchase flow are real strengths — and it offers a few features EnableAll does not yet: line spacing, a text magnifier, a large/small widget toggle, visitor-controlled widget side, and accessibility profiles. Its limits are that it is overlay-only, gates AI alt text to the top tier, and uses title-case labels and image-hiding light/dark modes.
For Shopify brands where the goal is to fix accessibility barriers at source and get unlimited SEO-readable alt text plus a richer AAA-aligned feature set on every plan, EnableAll typically delivers more accessibility per dollar. For a budget-focused store that specifically needs one of Avada’s distinct features, Avada remains a credible choice.
Yes. Avada Accessibility (listed as “Avada Accessibility Widget ADA”) is available on the Shopify App Store at apps.shopify.com/sea-accessibility-ada-wcag. Installation is native — through Shopify admin. Avada Accessibility holds the Built for Shopify badge.
Yes. Avada Accessibility is a pure overlay — a JavaScript-based accessibility toolbar widget that applies adjustments at the presentation layer of a website. The underlying site code is not changed.
Yes. EnableAll’s Code-Fix technology repairs accessibility barriers — alt text, ARIA attributes, form labels, skip links, heading structure, keyboard navigation, pop-up modals — on the front end of a Shopify store for every visitor, without changing the original theme files or CMS content. Repairs persist whether or not a visitor opens the optional Assist-Bar.
Both products are native Shopify apps with the Built for Shopify badge. The differences are Code-Fix vs overlay, every-feature pricing vs AI alt text gated to the top tier, AAA breadth, and toolbar UI accessibility. For most Shopify brands, EnableAll delivers stronger compliance, better SEO outcomes, and a richer customer-facing toolbar. Avada Accessibility fits a narrower profile: very small Shopify stores that want the lowest entry price and do not need AI alt text or AAA-aligned features.
Avada Accessibility’s pricing reserves AI alt text generation for its top-tier $19/month Unlimited plan. Merchants on Free, Starter, and Growth plans run without AI alt text — meaning one of the most impactful accessibility features (and a meaningful SEO driver) is not active. EnableAll includes AI alt text on every plan, including the free Starter tier, and writes it directly into Shopify’s CMS for SEO benefit.
No automated tool — overlay-based or code-based — can guarantee full WCAG compliance. Some WCAG requirements require human review and manual remediation. EnableAll states this openly and provides Auto-Audit and Expert Services for the situations that require human-level evidence.
EnableAll’s Code-Fix operates at the code level and does not add overlay scripts to your site. The optional Assist-Bar is engineered to be extremely lightweight. Auto-Audit scans on a merchant-controlled schedule and does not impact runtime performance.
EnableAll lists significantly more WCAG AAA-aligned features than Avada Accessibility, including sign language translation, simplified text, click on hover, declutter content, full-screen customizable screen mask, image reader, video captions, and order confirmation review. Avada Accessibility offers line spacing, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side, and accessibility profiles that EnableAll does not currently offer.
Avada Accessibility uses impression-based pricing across four tiers: Free (up to 1,000 impressions/month, basic features), Starter ($9/month, up to 3,000 impressions, all widget features), Growth ($14/month, up to 10,000 impressions, all widget features), and Scale ($19/month, unlimited impressions plus AI alt text generation).
EnableAll charges based on 12-month average sessions. Tiers are 1,000 sessions (Starter — free), 25,000 (Growth $49/month), 100,000 (Scale $149/month), and 300,000 (Advanced $399/month). Enterprise pricing applies above 300,000 sessions. Every accessibility feature is included on every plan.
Disclaimer: This comparison page was originally written in May 2026 and is reviewed periodically to reflect material product, pricing, or feature changes made by the companies referenced. While we aim to keep all information accurate and up to date, some details may change over time. If you believe any information on this page is inaccurate, outdated, or unfair, please contact us at [email protected] and we will review and update the content where appropriate.
This content is provided for general informational and comparative purposes only and should not be construed as legal advice or compliance advice. Businesses should seek independent legal, accessibility, and technical advice relevant to their specific circumstances and obligations.
EnableAll is a code-first accessibility platform built for Shopify: Code-Fix corrects accessibility barriers on the front end for every visitor, alongside an optional 40+ feature Assist-Bar, continuous Auto-Audit scanning, and in-house Expert Services. Avada Accessibility is a native Shopify overlay widget ($9–$19/month, impression-priced) that gates AI alt text to its top tier. For Shopify brands, EnableAll adds code-level corrections, uncapped ecommerce-trained AI alt text on every plan, a wider AAA set, and Expert Services; Avada counters with a low price, a human-sounding voice, and features such as line spacing and a text magnifier.
Avada Accessibility Shopify App Store listing: apps.shopify.com/sea-accessibility-ada-wcag. Accessed 14 May 2026.
SEA Commerce: verify company details against current public sources.
EnableAll Shopify App Store listing: apps.shopify.com/enableall. Accessed 14 May 2026.
EnableAll Full Comparison Guide: enableall.com/compare/compare-enableall-vs-other-accessibility-tools. Accessed May 2026.
EnableAll pricing: enableall.com/pricing. Accessed May 2026.
EnableAll customers: enableall.com/customers. Accessed May 2026.
WCAG 2.1 and 2.2 Reference: w3.org/WAI/standards-guidelines/wcag. Accessed May 2026.
For a more detailed breakdown of how EnableAll does things differently as a company, as a platform, and across our full feature set, please consult our Full Comparison Guide.
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