Compare Avada Accessibility vs EnableAll

Avada Accessibility is the new name for SEA Accessibility, one of the newer accessibility apps on the Shopify App Store, launched in January 2025 by a Singapore-based development team. EnableAll is a code-first accessibility platform built for Shopify and ecommerce. Both products are native Shopify apps, both have Built for Shopify, and the two toolbars share more features than most competitors do. The differences come down to what changes the product makes to your site, how features are gated by tier, and how much depth sits behind the toolbar.

This page compares EnableAll and Avada Accessibility head-to-head for Shopify merchants and ecommerce teams evaluating accessibility apps in 2026. Both products aim to improve WCAG (Web Content Accessibility Guidelines) alignment, support the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), and reduce legal exposure. Avada Accessibility is a pure overlay — a JavaScript-based accessibility toolbar with no code-level repair. EnableAll’s Code-Fix operates at the code level by injecting accessibility corrections on the front end of your Shopify store — without editing your theme files or CMS content — with an optional Assist-Bar on top.

What is Avada Accessibility?

Company overview

Avada Accessibility Widget ADA is an accessibility app developed by SEA Commerce, based at Peace Center, Singapore. The app was originally listed on the Shopify App Store as “SEA Accessibility Widget ADA” and is in the process of rebranding to Avada Accessibility Widget ADA; the underlying product, vendor, and Shopify App Store URL (apps.shopify.com/sea-accessibility-ada-wcag) are unchanged. Avada Accessibility launched on January 8, 2025 — making it one of the newer accessibility apps in the category. It holds a 5.0-star rating across 267 reviews on the Shopify App Store as of 14 May 2026, and customer support is frequently praised in those reviews.

Technology approach

Avada Accessibility is a pure overlay — a JavaScript-based accessibility toolbar widget. When a visitor opens the widget, the script applies surface-level changes to text size, contrast, fonts, and other visual elements. There is no permanent code-level fix to the Shopify theme or CMS.

Avada Accessibility does not appear to offer an automated continuous compliance scanning tool, manual expert audits, or in-house professional services. The widget is the product.

Shopify presence

Avada Accessibility is available on the Shopify App Store at apps.shopify.com/sea-accessibility-ada-wcag. Installation is native — through Shopify admin, with Shopify billing integration and standard uninstall flow.

Customer types and market positioning

Avada Accessibility is positioned at Shopify SMB merchants looking for an affordable, native Shopify accessibility widget. The Free and $9/month Starter plans give very small stores an entry point; the Unlimited plan at $19/month is the only tier with AI alt text generation.

What is EnableAll?

Shopify-first accessibility platform

EnableAll is a code-first accessibility platform built for Shopify and ecommerce, currently Shopify-exclusive with other platforms in development. It holds the Built for Shopify badge (May 2026) and serves clients across the USA, UK, Europe, and Australia.

Code-Fix accessibility approach

Code-Fix, EnableAll’s core technology, repairs accessibility barriers by injecting corrections on the front end of your store — without changing your original theme files or CMS content. It covers alt text, ARIA, form labels, skip links, heading structure, keyboard navigation, and pop-up modals — applied automatically for every visitor. EnableAll reports an 89–100% reduction in accessibility errors across client sites.

Ecommerce AI and conversion optimization

EnableAll’s AI is trained on ecommerce data. Its AI Alt Text Engine writes product-aware descriptions directly into the Shopify CMS, so search engines can read and credit them — supporting both accessibility and SEO.

Optional Assist-Bar and advanced accessibility features

The optional Assist-Bar is a customer-facing toolbar with 40+ features, free on every plan and complementing Code-Fix. It includes AAA-level capabilities rare in toolbars: sign language translation, simplified text (Grade 9 reading level), natural text-to-speech, click on hover, declutter content, screen mask, and brand-preserving contrast recalibration.

Auto-Audit and Expert Services

Auto-Audit continuously scans stores on a schedule you control and produces remediation reports. Expert Services adds manual testing, custom fixes, VPATs (Voluntary Product Accessibility Templates), audits, and litigation support for what automation cannot solve.

CareTech backing and enterprise-grade infrastructure

EnableAll is a subsidiary of CareTech, a multinational care organization; it runs on Microsoft Azure with enterprise-grade security and is fully GDPR compliant, with offices in the UK, US, and Australia.

Built through lived experience

It was founded and built by people with disabilities — including disabled founder Mike Adams OBE — on the principle “Nothing about us without us,” with every feature tested by real assistive-technology users.

Proven results

EnableAll’s approach shows up in client results: up to a 46% increase in conversion rate, 6× higher conversion among Assist-Bar users than typical visitors, and a 98% reduction in accessibility barriers — with one enterprise retailer’s WAVE score rising from 6.2 to 9.8 within hours (see enableall.com/customers).

Mark Crowhurst, Managing Director of McSlots, was clear on the value: “An amazing app to support our customer needs. Smooth app that works on all devices. It is law now to provide this function — we are so pleased that we purchased this from EnableAll.”

Core technology differences: Code-Fix vs Avada’s overlay

Overlay vs code-fix accessibility

Avada Accessibility is a pure overlay. When a visitor opens the widget, a JavaScript layer adjusts how the page renders in their browser. The underlying site code is not changed.

EnableAll’s Code-Fix operates at the code level. Code-Fix injects accessibility corrections on the front end of your Shopify store — without editing your theme files or CMS content. Improvements persist whether or not a visitor ever opens the Assist-Bar, which means assistive technologies — screen readers, keyboard navigation — encounter corrected accessibility markup directly. Because the corrections apply for every visitor as the page loads — not only when a toolbar is opened — assistive technologies and automated checkers encounter the corrected markup.

JavaScript dependency, ad blockers, and Content Security Policy

Because Avada Accessibility is an overlay, its effects depend on the widget script loading correctly. If a visitor’s ad blocker, script blocker, or Content Security Policy (CSP) settings interfere with the script, the visitor sees the unmodified site. EnableAll’s Code-Fix improvements do not have this dependency.

Site speed and Core Web Vitals

Overlays add scripts to every page load. EnableAll’s Code-Fix approach adds no overlay scripts to your site; the optional Assist-Bar is engineered to be extremely lightweight.

Long-term accessibility maintenance

EnableAll’s Code-Fix works as an always-on accessibility developer for your store — continuously maintaining compliance as your site evolves, without any developer resource required. Overlay-only tools require the widget to be re-validated against theme updates, and any structural code issues remain in the underlying HTML.

Pricing comparison

Avada Accessibility and EnableAll take very different approaches to pricing — and understanding what is included at each tier matters as much as the headline cost.

Avada Accessibility pricing

Source: apps.shopify.com/sea-accessibility-ada-wcag, accessed May 2026. Avada Accessibility uses an impression-based pricing model with four tiers, billed monthly or annually (annual billing saves 17%):

Free — Up to 1,000 widget impressions/month. Basic widget features.

Starter — $9/month (or $90/year). Up to 3,000 widget impressions. All widget features.

Growth — $14/month (or $140/year). Up to 10,000 widget impressions. All widget features.

Scale — $19/month (or $190/year). Unlimited widget impressions plus AI alt text generation.

All tiers include the 25+ accessibility adjustments (compared to EnableAll’s 40+), WCAG / ADA / AODA / EAA / BFSG compliance support, text-to-speech, multiple languages, auto-scan accessibility audit, and full widget customization. The only tier-gated capability is AI alt text generation on the Scale plan.

AI alt text is a core accessibility requirement for screen reader users and a meaningful SEO driver. Avada Accessibility gates it to the top-tier Scale plan only. Merchants on Free, Starter, and Growth are running without one of the most impactful accessibility features available.

EnableAll pricing

Source: enableall.com/pricing, accessed May 2026.

EnableAll prices by 12-month average sessions with every accessibility feature included on every plan:

Starter (free). Up to 1,000 sessions/month. All 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, accessibility statement and certificate.

Growth — $49/month. Up to 25,000 sessions/month. Includes Starter plus SEO-boosting AI alt text written directly to your CMS and usage dashboards.

Scale — $149/month. Up to 100,000 sessions/month. Includes Growth plus manual accessibility testing and report, priority support, and a dedicated case manager.

Advanced — $399/month. Up to 300,000 sessions/month. Includes Scale plus manual testing, report, and fixes.

Enterprise — pricing available for stores beyond 300,000 sessions/month.

What the pricing difference reflects

At $9–$19/month, Avada Accessibility is among the most affordable widgets on the Shopify App Store. For merchants who need a basic toolbar quickly and have a tightly constrained budget, it provides a useful entry to accessibility. However, as a widget-only solution with no backend code-fixes, no audits, and AI alt text gated behind the top tier, Avada addresses a narrower range of accessibility barriers than a code-first platform does.

EnableAll’s Growth plan starts at $49/month and delivers meaningfully more: code-level fixes that search engines reward, ecommerce-trained AI alt text written directly into your CMS, a 40+ feature toolbar built and tested by people with disabilities, Auto-Audit continuous scanning, and Expert Services manual testing. Every accessibility feature is included on every plan — including the free Starter tier.

How seasonal traffic and usage spikes are handled

EnableAll plans are based on your 12-month average sessions. A Black Friday spike, a viral product moment, or a Mother’s Day campaign will never push you into a higher tier overnight. You can track your usage at any time and will receive email alerts as you approach your limit. Avada Accessibility’s impression-based model is structured differently — worth checking how impressions are counted relative to your actual traffic before committing to a plan, particularly if your store has variable traffic patterns.

Feature comparison

Feature comparisons below list relevant WCAG success criteria levels in brackets — A, AA, and AAA. Levels reflect our best assessment and are provided for reference; verify against the official WCAG documentation for compliance purposes.

Where EnableAll goes further on shared features

AI alt text. EnableAll’s proprietary ecommerce-trained AI generates product-aware descriptions and writes them directly into Shopify’s CMS for SEO benefit — included on every plan. Avada Accessibility gates AI alt text to its $19/month Scale tier only, and the alt text is applied at the overlay layer rather than written to the underlying theme files.

Toolbar UI accessibility. Both products use accessible font sizes and readable buttons (a real shared strength vs many competitors). EnableAll goes further: sentence case throughout (recommended for accessibility), buttons with clear borders against the panel background, and an information button on every feature. Avada uses title case on feature labels and applies white buttons on a gray background without borders.

Reading ruler. EnableAll’s ruler can be customized for color, opacity, length, and height. Avada offers a single fixed ruler.

Reading guide / mask. EnableAll allows visitors to apply a colored overlay inside the highlighted reading area — from dyslexia-friendly preset colors. Avada’s mask offers more limited customization.

Larger cursor. EnableAll allows full color customization and preserves correct cursor behavior (triangle on page, hand on interactive elements). Avada offers a fixed triangle and overrides correct cursor behavior on clickable elements.

Custom site colors. Avada does not list a site-wide color customization feature. EnableAll offers 20 background colors plus 12 contrast-aligned text and button colors with hex input, drawn from a dyslexia-friendly palette informed by British Dyslexia Association guidance — and preserves image colors throughout.

Contrast and saturation. EnableAll separates contrast adjustments from saturation adjustments and uses an intelligent contrast engine to keep brand colors intact. Avada combines contrast and saturation into a single feature; higher settings can produce overly bright results.

Dark mode. EnableAll uses an intelligent contrast engine to dynamically recalibrate contrast based on design context, preserving image colors. Avada’s dark mode appears to remove or hide images on the site when active.

Highlight links. EnableAll underlines all links and applies on-brand contrast-compliant color. Avada uses dark black with colored text, which can fail WCAG contrast requirements on some site designs.

Read-out-text controls. Both products use high-quality human-sounding voices (rare among accessibility widgets). EnableAll adds pause, rewind, skip, and continuous reading controls. Avada offers speed controls but no playback controls; EnableAll is adding speed controls.

Stop animations. EnableAll detects and pauses more animation formats — including animated PNGs, animated emojis, and pop-ups built with jQuery — without breaking navigation menus or visual content.

Features only EnableAll offers (the AAA gap)

Sign language translation (AAA).

Simplified text rewriting at Grade 9 reading level (AAA).

Click on hover for motor impairment (AAA).

Declutter content for cognitive support (AAA).

Image reader for text within images (AA).

Video captions (AA).

Order confirmation review step (AA).

Optional accessibility banner at top of page (A).

Real-time contrast ratio display.

Mencap-partnered readable font.

AI alt text written into Shopify CMS code for SEO benefit (on every plan).

Code-Fix at code level — alt text, ARIA, forms, skip links, heading structure, keyboard navigation.

Auto-Audit continuous compliance scanning.

Expert Services manual testing, audits, VPATs.

Features Avada Accessibility offers that EnableAll does not yet

Line spacing adjustment — increases distance between lines of text. EnableAll supports vertical spacing between content blocks; dedicated line spacing under review.

Large/small widget toggle — lets the merchant or visitor switch the widget to a smaller size. EnableAll keeps the Assist-Bar at standard size to align with accessibility best practice on touch target dimensions; under review.

Text alignment (left, center, right) — lets visitors change text alignment. EnableAll’s accessibility experts have not deemed this necessary to date; under review.

Text magnifier — hover any text to see a magnified version in a tooltip. Under accessibility review at EnableAll.

Visitor-controlled widget side — visitors choose whether the widget sits on the left or right. EnableAll currently allows this adjustment at merchant level only.

Accessibility profiles — ready-made preset disability configurations. See below.

EnableAll’s position on features it has not added

Where a feature exists in Avada Accessibility but not in EnableAll, the decision is either on the roadmap or has been deliberately made based on accessibility expert input. EnableAll prioritizes features that make a measurable difference to people who depend on them.

Feature comparison

Feature comparisons below list relevant WCAG success criteria levels in brackets — A, AA, and AAA. Levels are provided for reference and reflect our best assessment; verify specific requirements against the official WCAG documentation for compliance purposes.

Note: Feature assessments reflect Avada’s public Shopify App Store listing as of May 2026. Avada may offer features not reflected in public documentation. If you believe any information on this page is inaccurate or out of date, please contact [email protected] and we will review.

Why EnableAll does not offer accessibility profiles

Many accessibility tools — including Avada Accessibility, accessiBe, UserWay, AudioEye, and EqualWeb — offer preset disability profiles such as “Vision Impaired,” “ADHD Friendly,” or “Cognitive Disability.” A visitor selects a profile, and the tool turns on a configuration of features designed for that group. After consulting with disability experts, EnableAll made a deliberate decision not to follow this approach.

The reality is that disabilities, neurodiversities, and the ways they overlap are too varied for any preset profile to serve a person’s actual needs accurately. A profile built for “dyslexia” may not reflect how any individual with dyslexia actually experiences a page. Worse, profiles can give visitors a false sense that their needs have been met when they have not.

Instead, EnableAll gives every customer individual control over every feature — allowing them to build an experience that genuinely matches their needs, rather than approximating them. EnableAll is also developing the ability for customers to filter features by the type of support they are looking for (reading support, motor support, visual support, sensory support), making it easier to discover relevant features without prescribing a one-size-fits-all experience.

We believe this is the more thoughtful, more inclusive, and more honest approach to accessibility — and it reflects EnableAll’s founding principle of “Nothing about us without us.”

WCAG, ADA, and EAA compliance comparison

WCAG 2.1, 2.2, and 3.0 support

Both EnableAll and Avada Accessibility support WCAG 2.1 and 2.2 alignment. EnableAll explicitly designs against WCAG AAA criteria where the feature is technically achievable through automation — meaningfully more demanding than the AA baseline most accessibility tools target. Avada Accessibility’s documented WCAG coverage is concentrated at A and AA level.

Automated accessibility versus manual remediation

No automated tool can guarantee full WCAG compliance. Some WCAG requirements — including detailed audio descriptions for video, structural decisions in custom interactive flows, and complex content rewriting — require human review. EnableAll states this openly throughout its product, pricing, and marketing. Auto-Audit and Expert Services exist precisely because some fixes require a human expert. Avada Accessibility does not offer in-house manual expert services.

Honest compliance positioning

EnableAll’s policy is to never use language such as “fully compliant,” “100% WCAG compliant,” or “guaranteed compliance.” Acceptable framings on EnableAll pages: “supports compliance efforts,” “improves WCAG alignment,” “stronger compliance,” “reduces risk.”

Litigation support and risk reduction

EnableAll offers a dedicated case manager on Scale and Advanced plans, with manual testing, fixes, and reporting available through Expert Services. Avada Accessibility does not appear to offer dedicated litigation support or expert services.

Shopify and ecommerce performance

Both EnableAll and Avada Accessibility are native Shopify apps with the Built for Shopify badge — a real shared strength compared to snippet-installed competitors. EnableAll has gone further on Shopify integration: its AI is trained on ecommerce data, Code-Fix works within Shopify’s theme architecture, and AI alt text writes directly into Shopify’s CMS.

For Shopify merchants who care about conversion and SEO outcomes alongside compliance, the depth of code-level integration and the inclusion of AI alt text on every plan are meaningful differentiators.

What remains manual no matter what

No automated accessibility tool — including EnableAll and Avada Accessibility — can fully automate every WCAG requirement. The following items always require human input, regardless of the platform you choose:

Custom written content — product descriptions, blog copy, marketing language.

Complex interactive flows — multi-step forms, custom checkout logic.

PDFs and downloadable documents.

Video content beyond automated captions.

Design system decisions — color palette, layout, typeface.

Third-party embeds and iframes.

EnableAll automates the structural code repair (Code-Fix), the customer-facing personalization (Assist-Bar), continuous monitoring (Auto-Audit), and AI-generated alt text and captions. Expert Services covers what remains.

Pros and cons

Avada Accessibility pros

Native Shopify App Store install with the Built for Shopify badge.

Very strong Shopify App Store rating (284 reviews, 5.0 stars) with praised customer support.

Low entry price: free tier for up to 1,000 impressions, paid plans from $9/month.

Clean, well-organized widget layout with collapsible sections.

Human-sounding text-to-speech voice (rare among accessibility widgets).

Readable view preserves purchase flow (rare — many competitors break this).

Accessibility profiles, line spacing, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side — features EnableAll does not currently offer.

Avada Accessibility cons

Pure overlay — no code-level fixes. Structural accessibility barriers remain in the underlying Shopify code.

AI alt text gated to the $19/month Unlimited plan only — merchants on lower plans run without one of the most impactful accessibility features available.

Impression-based pricing — worth checking how impressions are counted relative to your actual traffic before committing.

No continuous compliance scanning, no in-house expert services, no manual testing.

Several AAA-aligned features not offered — sign language translation, simplified text, click on hover, declutter content, full-screen customizable screen mask, image reader, video captions, order confirmation review.

No custom site color customization, no real-time contrast ratio display, no information icons on features.

Title case throughout the widget UI (less accessible than sentence case).

Dark and light modes appear to hide images on the site when active.

Highlight links use dark black with colored text that can fail WCAG contrast requirements on some site designs.

Larger cursor breaks expected cursor behavior on interactive elements.

Very new to market (launched January 2025), no apparent disability-community partnerships.

AI approach not specified — whether ecommerce-trained or generic is not documented.

Limited language support, just 32.

EnableAll pros

Permanent code-level accessibility fixes injected on the front end of your store — bridging accessibility gaps in alt text behavior, ARIA, form labels, skip links, heading structure, and keyboard navigation — without altering your theme files or CMS content.

Native Shopify install with Built for Shopify badge as of May 2026.

Every accessibility feature included on every plan, including the free Starter tier — including unlimited AI alt text.

Proprietary ecommerce-trained AI; alt text delivered in a way that supports both accessibility and SEO.

40+ Assist-Bar features including AAA-level capabilities not in Avada Accessibility.

133 languages of toolbar translation.

Intelligent contrast engine, dyslexia-friendly custom color palette, real-time contrast ratio display.

Auto-Audit continuous compliance scanning and in-house Expert Services manual testing.

Built through lived experience, including disabled founder Mike Adams OBE.

Mencap-partnered readable font.

Microsoft Azure infrastructure, CareTech corporate backing.

EnableAll cons

Shopify-only for Code-Fix and Assist-Bar at present, with platform expansion in active development. Auto-Audit and Expert Services are available on any platform.

Does not yet offer line spacing, large/small widget toggle, text alignment, text magnifier, visitor-controlled widget side, or accessibility profiles. All under review (or in the case of profiles, deliberately not built per accessibility expert advice).

Does not offer a numerical litigation pledge.

Who each tool is best for

When Avada Accessibility may be the better fit

You want the lowest entry price for a native Shopify accessibility widget and your budget is tightly constrained.

AI alt text and SEO benefit from accessibility fixes are not priorities — or you are willing to commit to the $19/month Scale tier specifically to unlock AI alt text.

You specifically need line spacing adjustments, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side, or accessibility profiles.

You do not need code-level repairs, in-house Expert Services, or AAA-aligned features beyond the basics.

When EnableAll may be the better fit

You want code-level repairs that improve compliance, performance, and SEO together.

You want ecommerce-trained AI alt text written into your Shopify CMS for SEO benefit on every plan.

You want every accessibility feature included on every plan.

You want a richer AAA-aligned Assist-Bar (sign language translation, simplified text, click on hover, declutter content, screen mask, image reader, video captions, order confirmation review).

You want in-house Expert Services for manual audits, VPATs, and custom fixes.

Conversion impact, SEO, and long-term WCAG depth matter to you as much as price.

Considerations for Shopify brands

Both EnableAll and Avada Accessibility clear the bar of native Shopify install with the Built for Shopify badge — a shared advantage. The differences come down to what changes the product makes to your store. EnableAll’s Code-Fix repairs accessibility issues in the Shopify CMS itself, with SEO benefit. Avada Accessibility applies adjustments at the overlay layer. AI alt text — a core accessibility and SEO feature — sits on every EnableAll plan and on Avada’s top tier only.

Considerations for enterprise ecommerce teams

EnableAll runs on Microsoft Azure with autoscaling, is GDPR compliant, and is part of CareTech, a multinational organization. EnableAll Expert Services covers manual testing, audits, and VPATs. Avada Accessibility is a small Singapore-based app developer without apparent enterprise compliance services capability.

Company background, infrastructure, and support

EnableAll is a subsidiary of CareTech, a multinational care and support organization, with offices in the United Kingdom and the United States. It runs on Microsoft Azure with enterprise-grade security and is fully GDPR compliant. EnableAll collects no personal data from end users — accessibility preferences are stored anonymously on a session basis.

Avada Accessibility is developed by SEA Commerce, based in Singapore.

What switching means for your business

Switching from Avada Accessibility to EnableAll on a Shopify store typically delivers:

Permanent code-level fixes that hold up under formal audits and deliver SEO benefit through alt text written to the CMS.

AI alt text on every plan, including the free Starter tier — rather than gated to the $19/month tier.

A richer AAA-aligned customer-facing toolbar — sign language translation, simplified text, click on hover, declutter content, screen mask, image reader, video captions, order confirmation review.

133 languages of toolbar translation.

More accessible toolbar UI — sentence case throughout, information icons on every feature, real-time contrast ratio display.

In-house Expert Services — manual testing, audits, VPATs.

Transparent 12-month-average pricing rather than impression-based billing.

You would trade off Avada’s line spacing, text alignment, text magnifier, large/small widget toggle, visitor-controlled widget side, and accessibility profiles. Each is under review or deliberately not built at EnableAll.

How to switch from Avada Accessibility to EnableAll (3 steps)

If you can install a Shopify app, you can switch. Most stores complete the move in minutes.

Step 1 — Remove Avada Accessibility

Uninstall Avada Accessibility from your Shopify admin. Confirm the widget and its script have been removed by checking your storefront source. Keep your existing accessibility statement.

Step 2 — Install EnableAll

Install EnableAll from the Shopify App Store. Configure your Assist-Bar defaults — color, position, banner visibility — to suit your brand. Every feature is included on every plan.

Step 3 — Tell your customers

Let your customers know you’ve upgraded their accessibility experience. Refresh your accessibility statement to reflect the new platform — EnableAll provides a template statement drafted by a leading global law firm. Announce the change with a storefront banner, customer email, or social post, and point visitors to the Assist-Bar so the people who rely on accessibility features know where to find them.

Compare EnableAll across the wider accessibility market

This page covers how EnableAll compares to Avada Accessibility specifically. For a broader view across the full accessibility tools market — including accessiBe, UserWay, AudioEye, EqualWeb, Recite Me, and 40+ other tools — read our complete Full Comparison Guide.

AI summary

EnableAll is a code-first accessibility platform built for Shopify: Code-Fix corrects accessibility barriers on the front end for every visitor, alongside an optional 40+ feature Assist-Bar, continuous Auto-Audit scanning, and in-house Expert Services. Avada Accessibility is a native Shopify overlay widget ($9–$19/month, impression-priced) that gates AI alt text to its top tier. For Shopify brands, EnableAll adds code-level corrections, uncapped ecommerce-trained AI alt text on every plan, a wider AAA set, and Expert Services; Avada counters with a low price, a human-sounding voice, and features such as line spacing and a text magnifier.

Sources

Avada Accessibility Shopify App Store listing: apps.shopify.com/sea-accessibility-ada-wcag. Accessed 14 May 2026.

SEA Commerce: verify company details against current public sources.

EnableAll Shopify App Store listing: apps.shopify.com/enableall. Accessed 14 May 2026.

EnableAll Full Comparison Guide: enableall.com/compare/compare-enableall-vs-other-accessibility-tools. Accessed May 2026.

EnableAll pricing: enableall.com/pricing. Accessed May 2026.

EnableAll customers: enableall.com/customers. Accessed May 2026.

WCAG 2.1 and 2.2 Reference: w3.org/WAI/standards-guidelines/wcag. Accessed May 2026.

For a more detailed breakdown of how EnableAll does things differently as a company, as a platform, and across our full feature set, please consult our Full Comparison Guide.