Compare EqualWeb vs EnableAll

This comparison covers EnableAll and EqualWeb head-to-head. Both products aim to improve WCAG (Web Content Accessibility Guidelines) alignment, support the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), and reduce legal exposure. EqualWeb is best known for its AI-powered accessibility widget combined with manual auditing and expert remediation services — a “hybrid” model. EnableAll is a code-first accessibility platform built specifically for Shopify, with an optional Assist-Bar that complements its Code-Fix technology, plus Auto-Audit and Expert Services. Both rank among the most comprehensive feature sets in the accessibility category.

EqualWeb is one of the closest functional peers to EnableAll in the accessibility market. Both products offer one of the deepest customer-facing feature sets available today. If you are a Shopify merchant or ecommerce team comparing the two in 2026, the differences are real but more subtle than with most competitors.

TL;DR — EnableAll vs EqualWeb in 60 seconds

Approach: EnableAll repairs accessibility barriers at the code level by injecting accessibility corrections on the front end of your Shopify store using Code-Fix — without changing your original theme files or CMS (content management system) content, with an optional Assist-Bar on top. EqualWeb is a JavaScript-based accessibility widget overlay installed by adding code snippets to a site, combined with manual remediation services.

Shopify fit: EnableAll is built for Shopify from day one and holds the Built for Shopify badge (Shopify’s quality and integration standard). EqualWeb is not listed on the Shopify App Store and does not have a Shopify app. Installation on Shopify requires manually inserting a JavaScript code snippet into the theme.

Feature depth: EqualWeb and EnableAll are the two most feature-rich accessibility toolbars in the market. EqualWeb offers approximately 27+ widget features including AI Widget Assistant, Mouse Grid, Smart Navigation, Voice Commands, Virtual Keyboard, and Dictionary look-up. EnableAll offers 40+ Assist-Bar features including AAA-level sign language translation, simplified text, click on hover, declutter content, screen mask, and image reader.

Pricing units differ. EqualWeb prices by the number of pages on a website (Small up to 100 pages $39/month; Medium up to 1,000 pages $49/month; Large up to 10,000 pages $109/month; Huge up to 100,000 pages $169/month). EnableAll prices by 12-month average sessions (Starter free for 1,000 sessions; Growth $49/month for 25,000; Scale $149/month for 100,000). Be careful when comparing tiers — pages and sessions are very different units.

Compliance honesty: Both products use measured language around what their tooling can achieve. EnableAll states openly that no automated tool can guarantee full WCAG compliance.

Choose EnableAll if you run a Shopify store, want native installation and 12-month average pricing, want code-level repairs (not runtime JavaScript), and want AAA-aligned features like sign language translation, simplified text, and declutter content built specifically for ecommerce.

Choose EqualWeb if you operate outside Shopify across many CMS platforms, value EqualWeb’s specific feature set (AI Widget Assistant, Voice Commands, Mouse Grid, Virtual Keyboard, Dictionary), and have a buying motion that prefers a pages-based pricing model.

What is EqualWeb?

EqualWeb company overview

EqualWeb is a well-established accessibility company headquartered in Kfar Yona, with offices in Tel Aviv and New York City. Co-CEO Erez Bahat leads the business. The company raised $500,000 in seed funding via MassChallenge in 2018 and was selected for the Microsoft for Startups AI for Good accelerator in Israel. EqualWeb’s published customer roster includes Lenovo, Zara, Adidas, Decathlon, Bosch, Avis, Subaru, Kimberly Clark, AIG, Fiverr, McDonald’s, Coca-Cola, American Airlines, Neutrogena, Jaguar, and Pizza Hut. The breadth of the client list reflects EqualWeb’s enterprise traction outside Shopify.

Technology approach

EqualWeb describes its product as a “hybrid” model: an AI-powered accessibility widget combined with manual auditing, expert remediation services, and accessibility training. The widget itself is a JavaScript-based overlay — when a visitor opens it, a script applies surface-level adjustments to the rendered page. The underlying site code is not modified by the widget. EqualWeb’s expert remediation services can address issues that automation cannot, sold separately as professional services.

The widget appears as a navy blue sidebar panel titled “Accessibility,” with collapsible sections covering AI Widget Assistant, Accessibility Profiles, Navigation Adjustment, Color Adjustment, and Content Adjustment. EqualWeb’s branding is visible in the widget footer alongside Turn Off, Accessibility Statement, and Send Feedback options.

Shopify presence

EqualWeb is not listed on the Shopify App Store and does not have a Shopify app or a Built for Shopify badge. To use EqualWeb on a Shopify store, an engineer must manually insert a JavaScript snippet into the theme. This means no native Shopify-admin install, no Shopify billing integration, no theme-compatibility assurances, and no native uninstall flow.

Customer types and market positioning

EqualWeb targets mid-market and enterprise clients globally, with a strong reputation among Fortune 500 brands. It is a generic, multi-platform accessibility company — not ecommerce-specific. EqualWeb is widely regarded as one of the strongest accessibility tool providers for non-Shopify environments, particularly where rich feature depth and bundled expert remediation are valued.

What is EnableAll?

Shopify-first accessibility platform

EnableAll is a code-first accessibility platform built for Shopify and ecommerce, currently Shopify-exclusive with other platforms in development. It holds the Built for Shopify badge (May 2026) and serves clients across the USA, UK, Europe, and Australia.

Code-Fix accessibility approach

Code-Fix, EnableAll’s core technology, repairs accessibility barriers by injecting corrections on the front end of your store — without changing your original theme files or CMS content. It covers alt text, ARIA, form labels, skip links, heading structure, keyboard navigation, and pop-up modals — applied automatically for every visitor. EnableAll reports an 89–100% reduction in accessibility errors across client sites.

Ecommerce AI and conversion optimization

EnableAll’s AI is trained on ecommerce data. Its AI Alt Text Engine writes product-aware descriptions directly into the Shopify CMS, so search engines can read and credit them — supporting both accessibility and SEO.

Optional Assist-Bar and advanced accessibility features

The optional Assist-Bar is a customer-facing toolbar with 40+ features, free on every plan and complementing Code-Fix. It includes AAA-level capabilities rare in toolbars: sign language translation, simplified text (Grade 9 reading level), natural text-to-speech, click on hover, declutter content, screen mask, and brand-preserving contrast recalibration.

Auto-Audit and Expert Services

Auto-Audit continuously scans stores on a schedule you control and produces remediation reports. Expert Services adds manual testing, custom fixes, VPATs (Voluntary Product Accessibility Templates), audits, and litigation support for what automation cannot solve.

CareTech backing and enterprise-grade infrastructure

EnableAll is a subsidiary of CareTech, a multinational care organization; it runs on Microsoft Azure with enterprise-grade security and is fully GDPR compliant, with offices in the UK, US, and Australia.

Built through lived experience

It was founded and built by people with disabilities — including disabled founder Mike Adams OBE— on the principle “Nothing about us without us,” with every feature tested by real assistive-technology users.

Core technology differences: Code-Fix vs EqualWeb’s widget overlay

The single biggest difference between EnableAll and EqualWeb is what each product changes when you install it — and how those changes persist on your site.

Native Shopify install vs JavaScript snippet

EnableAll is installed from the Shopify App Store with a single click. Shopify’s standard install flow handles permissions, billing, and theme compatibility. You can pause, manage, and uninstall from your Shopify admin like any other app.

EqualWeb is not on the Shopify App Store. To add it to a Shopify store, an engineer (or merchant comfortable editing theme code) inserts a JavaScript snippet into the theme. There is no Shopify-admin install, no Shopify billing, and no native uninstall flow.

Overlay widget vs code-level repairs

EqualWeb’s widget operates at the presentation layer. When a visitor opens it, a JavaScript layer adjusts how the page renders in their browser. EqualWeb does include features that announce themselves as code-level, such as a “Screen Reader Adjustment” button that adds ARIA attributes at runtime, but the changes are still applied by the script when active rather than written permanently into the theme.

EnableAll’s Code-Fix operates at the code layer. Code-Fix injects these corrections on the front end of your store for every visitor, without changing your original theme files or CMS content. The improvements persist whether or not a visitor ever opens the Assist-Bar, which means assistive technologies — screen readers, keyboard navigation — encounter corrected accessibility markup directly. It also means automated accessibility checkers that render the page encounter the corrected alt text, ARIA tags, and keyboard-navigation support rather than the original errors.

JavaScript dependency, ad blockers, and Content Security Policy

Because EqualWeb runs as a JavaScript layer injected at render time, its effects depend on the snippet loading correctly. If a visitor’s ad blocker, script blocker, or Content Security Policy (CSP) settings interfere with the script, the visitor sees the unmodified site. EnableAll’s Code-Fix improvements do not have this dependency — they are part of the site itself.

Site speed and Core Web Vitals

JavaScript overlays add scripts to every page load. EqualWeb users have reported widget loading times and feature activation delays in user testing — likely related to the depth of the widget feature set being loaded via script. EnableAll’s Code-Fix approach adds no overlay scripts to your site; the optional Assist-Bar is engineered to be extremely lightweight. Auto-Audit scans on a frequency you control rather than running continuously.

Long-term accessibility maintenance

EnableAll’s Code-Fix works as an always-on accessibility developer for your store — continuously supporting compliance as your site evolves without development work for key WCAG gaps. Widget-based tools require the widget to be activated for the accessibility fixes to work, and some widgets often need re-enabling to reactivate certain fixes.

Pricing comparison

EqualWeb pricing

EqualWeb publishes its pricing — a strength compared to several enterprise overlay competitors. Source: equalweb.com, accessed May 2026.

Pricing is based on the number of pages on the website, with unlimited page views and visits at every tier. A 7-day free trial is available; there is no free plan.

Small — $39/month. AI-powered widget for websites up to 100 pages. Unlimited pageviews and visits.

Medium — $49/month. Up to 1,000 pages.

Large — $109/month. Up to 10,000 pages.

Huge — $169/month. Up to 100,000 pages.

Managed — custom pricing. Adds full remediation by EqualWeb’s expert team.

EnableAll pricing

Source: enableall.com/pricing, accessed May 2026.

EnableAll prices by 12-month average sessions — a different unit from pages.

Starter (free). Up to 1,000 sessions/month. All 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, accessibility statement and certificate.

Growth — $49/month. Up to 25,000 sessions/month. Includes Starter plus SEO-boosting AI alt text written directly to your CMS and usage dashboards.

Scale — $149/month. Up to 100,000 sessions/month. Includes Growth plus manual accessibility testing and report, priority support, and a dedicated case manager.

Advanced — $399/month. Up to 300,000 sessions/month. Includes Scale plus manual testing, report, and fixes.

Enterprise — pricing available for stores beyond 300,000 sessions/month.

What the pricing difference reflects

EqualWeb’s per-page model can be advantageous for very small content sites but tricky for ecommerce stores with large product catalogs, where every product page, variant page, and collection page counts toward the page limit. A typical Shopify store with 500 products and a variety of collection and content pages could easily exceed the 1,000-page Medium tier, pushing them up to Large or Huge.

EnableAll’s session-based model is more aligned with how ecommerce stores actually grow. The free Starter plan lets very small Shopify merchants get every feature at zero cost; the Growth plan covers most growing stores at $25/month. Every accessibility feature is included on every plan — no feature gating.

How seasonal traffic and usage spikes are handled

EnableAll plans are based on your 12-month average sessions rather than your most recent month’s traffic. A Black Friday spike, a Mother’s Day campaign, or a viral product moment will never trigger an unexpected plan upgrade. EqualWeb’s tiers are based on page count rather than a rolling average, so adding products, variants, or content pages — not just traffic — can move a store into a higher tier.

Feature comparison

EqualWeb and EnableAll are the two most feature-rich accessibility toolbars in the market. There are real overlaps and real differences. Feature comparisons below list relevant WCAG success criteria levels in brackets — A, AA, and AAA. Levels are provided for reference and reflect our best assessment; verify specific requirements against the official WCAG documentation for compliance purposes.

Where EnableAll goes further on shared features

Text-to-speech voice quality. EnableAll’s read-out-text uses a natural-sounding voice. EqualWeb’s voice is more robotic, and the pitch control allows settings that can themselves produce an inaccessible listening experience. EnableAll’s product philosophy is to never allow a setting that produces an inaccessible outcome.

Custom color customization. EqualWeb allows visitors to pick background, header, and content colors from a bright/neon palette and to layer any text color over it — including settings that produce text in the same color as the background. EnableAll’s curated palette is informed by British Dyslexia Association guidance, and the algorithm allows only contrast-compliant pairings.

Font size and letter spacing. EqualWeb’s 10-step granular controls frequently break page layouts and produce overlapping text at higher sizes. EnableAll’s three-step controls keep visitors within accessible territory and avoid layout breakage.

Reading ruler and reading guide. EqualWeb’s reading ruler is a single uncustomizable black line. EnableAll’s ruler allows full color, opacity, length, and height customization. EnableAll’s reading guide allows dyslexia-friendly color presets (sepia, cream, yellow, peach, sky blue) for the highlighted reading area.

Disable styling. EqualWeb’s “Readable Mode” opens in a separate pop-up with right-aligned text and exposed hidden links — which can make content long and difficult to read through. EnableAll’s Disable Styling feature preserves the page in place and keeps critical ecommerce actions (Add to Cart, View Cart, Checkout) intact.

Highlight links and highlight hover. EqualWeb uses fixed bright colors that ignore the merchant’s brand palette. EnableAll uses its intelligent contrast engine to keep highlights on-brand while meeting WCAG contrast requirements.

Toolbar UI accessibility. EqualWeb’s widget is among the better-designed in the market — a real strength. EnableAll’s Assist-Bar uses sentence case throughout, larger toolbar text, contrast-compliant buttons, and a dedicated information button on every feature (accessible by click, hover, and keyboard focus). EqualWeb uses smaller toolbar text (around 14px), and its Accessibility Profiles section includes elements that visually looklike buttons but are not interactive, plus toggle designs that are not fully accessible.

Features only EnableAll offers (among the AAA set)

The AAA-aligned features above — sign language translation, simplified text, click on hover, declutter content, full-screen screen mask, image reader, mute sounds, order confirmation review, keyboard-accessible header banner, and cross-site preference saving — are not listed in EqualWeb’s public widget feature documentation. These features support customers with cognitive disabilities, motor impairments, deafness, low vision, autism, and combined needs.

Features EqualWeb offers that EnableAll does not

EqualWeb’s widget breadth is genuinely strong, and several features are not currently available in EnableAll. We are reviewing each one with accessibility experts, ecommerce specialists, and our client community. Some we may build; some we deliberately do not plan to build, based on accessibility expert input.

AI Widget Assistant — EqualWeb’s widget includes an AI assistant section. EnableAll is reviewing this.

Voice Commands — EqualWeb lets visitors execute commands by voice via a dictation bar and a command pop-up. EnableAll is reviewing this, with attention to whether such a feature can be delivered without overlapping with the visitor’s own assistive technology.

Mouse Grid — EqualWeb divides the screen into a grid for precise mouse and keyboard navigation. EnableAll’s accessibility experts have advised that this feature is typically already provided by the visitor’s own assistive technology and that an overlay equivalent adds limited value.

Smart Navigation — EqualWeb allows site navigation via numeric keys. EnableAll’s accessibility experts have advised similarly to Mouse Grid.

Virtual Keyboard — EqualWeb includes an on-screen keyboard. EnableAll’s accessibility experts have advised that visitors who need a virtual keyboard typically already have one in their own operating system or assistive technology.

Dictionary look-up — EqualWeb offers a side-panel dictionary; visitors can click any word on the page to see a definition. EnableAll has invested in Simplify Text instead, which rewrites entire passages into a Grade 9 reading level. A dedicated dictionary feature is under accessibility review.

Text Magnifier — EqualWeb lets visitors hover text to see it enlarged in a tooltip. EnableAll is reviewing this with accessibility experts.

Highlight Headers — EqualWeb makes all heading text bold on demand. EnableAll’s Page Navigation feature covers the same underlying need (helping visitors locate page structure) without applying a blanket visual change.

Enlarge Buttons — EqualWeb makes buttons larger. EnableAll has not built this because Shopify themes already provide WCAG-aligned button sizing; under review.

Line spacing — EqualWeb allows visitors to adjust line spacing. EnableAll supports vertical spacing between content blocks today and is reviewing dedicated line spacing controls.

Bundled expert remediation in published pricing — EqualWeb’s Managed plan bundles full expert remediation. EnableAll provides this through Expert Services on higher tiers; the bundling structure differs.

EnableAll’s position on features it has not added

Where a feature exists in EqualWeb but not in EnableAll, the decision is either on the roadmap or has been deliberately made based on accessibility expert input. EnableAll prioritizes features that make a measurable difference to people who depend on them, in an interface that is itself accessible. We continue to listen to our clients, our accessibility partners, and the disability community as our roadmap evolves.

WCAG, ADA, and EAA compliance comparison

WCAG 2.1, 2.2, and 3.0 support

Both EnableAll and EqualWeb support WCAG 2.1 and 2.2 alignment. Both products are positioned among the stronger feature sets on AAA-level support — EqualWeb through its widget feature breadth (Mouse Grid, Voice Commands, Virtual Keyboard, Dictionary), EnableAll through its AAA-aligned features (sign language translation, simplified text, click on hover, declutter content, screen mask) and Code-Fix at the structural level.

Automated accessibility versus manual remediation

No automated tool can guarantee full WCAG compliance. Some WCAG requirements — including detailed audio descriptions for video, structural decisions in custom interactive flows, and complex content rewriting — require human review. Both EnableAll and EqualWeb offer professional services to cover this gap: EnableAll through Expert Services (Scale, Advanced, and Enterprise plans), EqualWeb through its Managed plan and remediation services.

Honest compliance positioning

EnableAll’s policy is to never use language such as “fully compliant,” “100% WCAG compliant,” or “guaranteed compliance.” Acceptable framings on EnableAll pages: “supports compliance efforts,” “improves WCAG alignment,” “stronger compliance,” “reduces risk.” EqualWeb’s published materials use similarly measured language.

Litigation support and risk reduction

Both products offer professional services. EnableAll offers a dedicated case manager on Scale and Advanced plans, with manual testing, fixes, and reporting available through Expert Services. EqualWeb’s Managed plan bundles remediation services for the same outcomes. EnableAll does not offer a numerical litigation pledge.

Shopify and ecommerce performance

EnableAll is built for Shopify from day one. Its AI is trained on ecommerce data, Code-Fix works within Shopify’s theme architecture, and AI alt text writes directly into Shopify’s CMS. As of May 2026, EnableAll holds the Built for Shopify badge.

Across EnableAll’s Shopify client base, those fundamentals translate into measurable results: up to a 46% increase in conversion rate, 6× higher conversion among Assist-Bar users than typical visitors, and a 98% reduction in accessibility barriers — with one enterprise retailer’s WAVE score rising from 6.2 to 9.8 within hours (see enableall.com/customers).

EqualWeb is a generic multi-platform accessibility company that is not on the Shopify App Store. Adding it to a Shopify store requires manually inserting a JavaScript snippet into the theme. EqualWeb has no features optimized for Shopify-specific behaviors — theme structure, checkout flows, product page templates, variant handling, cart experience. For Shopify merchants who care about conversion and SEO outcomes alongside compliance, the depth of Shopify integration is a meaningful differentiator.

What remains manual no matter what

No automated accessibility tool — including EnableAll and EqualWeb — can fully automate every WCAG requirement. The following items always require human input, regardless of the platform you choose:

Custom written content — product descriptions, blog copy, marketing language, and any prose your brand controls.

Complex interactive flows — multi-step forms, custom checkout logic, configurators.

PDFs and downloadable documents — accessibility tagging of bespoke PDFs.

Video content beyond automated captions — sign language interpretation, audio description.

Design system decisions — color palette, layout structure, typeface choices.

Third-party embeds and iframes — accessibility of embedded widgets you do not control.

EnableAll automates the structural code repair (Code-Fix), the customer-facing personalization (Assist-Bar), continuous monitoring (Auto-Audit), and AI-generated alt text and captions. Expert Services covers what remains. EqualWeb covers the manual side through its Managed plan and remediation services.

Pros and cons

EqualWeb pros

Among the most feature-rich accessibility widgets on the market — approximately 27+ features in a well-organized sidebar.

Several features not currently in EnableAll: AI Widget Assistant, Voice Commands, Mouse Grid, Smart Navigation, Virtual Keyboard, Dictionary look-up, Text Magnifier, Line Spacing, Highlight Headers, Enlarge Buttons.

Strong dark mode implementation.

Hybrid commercial model that bundles AI widget with expert remediation services on the Managed plan.

Generally accessible widget interface — better than most competitors.

Major enterprise client base outside Shopify including Lenovo, Zara, Adidas, Decathlon, Bosch, Avis, Subaru, Kimberly Clark, AIG, Fiverr, McDonald’s, Coca-Cola, American Airlines, Neutrogena, Jaguar, and Pizza Hut. Published pricing with a 7-day free trial — more transparent than most enterprise overlay competitors.

EqualWeb cons

Not on the Shopify App Store — installation requires a JavaScript snippet, with no Shopify-admin install, billing, or uninstall flow.

Pricing is per page, which can be tricky for ecommerce stores with large product catalogs — every product, variant, and collection page counts.

Granular font size and letter spacing controls (10 settings) frequently break layouts and produce overlapping text at higher sizes.

Custom color customization allows inaccessible pairings, including text and background in the same color.

Robotic text-to-speech voice with pitch settings that can themselves produce an inaccessible listening experience.

Disable Styling opens in a separate pop-up with right-aligned text and exposes hidden links — making content longer and harder to read.

Widget feature loading times can be slow due to the depth of the script.

Accessibility Profiles section uses visual elements that look like buttons but are not interactive — and toggle designs that are not fully accessible.

Generic multi-platform overlay — no ecommerce-specific features and no Shopify-optimized behaviors.

EnableAll pros

Code-level corrections applied automatically for every visitor — not a visitor-toggled overlay.

Native Shopify install, transparent pricing, and a free Starter plan.

40+ Assist-Bar features — one of the richest customer-facing toolbars in the market, closely matched only by EqualWeb.

AAA-level features not in EqualWeb: sign language translation, simplified text, click on hover, declutter content, full-screen screen mask, image reader, mute sounds, order confirmation review, keyboard-accessible header banner.

AI trained on ecommerce data; alt text delivered in a way that supports both accessibility and SEO.

133 languages of toolbar translation versus EqualWeb’s 45.

Intelligent contrast engine that preserves brand design and image colors; curated dyslexia-friendly color palette that prevents inaccessible combinations.

Fair, transparent pricing — every feature on every plan, 12-month average sessions billing, no seasonal-spike surprises.

Honest WCAG compliance positioning — no overclaiming.

Built for Shopify badge as of May 2026.

Built through lived experience, including disabled founder Mike Adams OBE, in collaboration with Purple Tuesday.

Microsoft Azure infrastructure, CareTech corporate backing.

EnableAll cons

Shopify-only for Code-Fix and Assist-Bar at present, with platform expansion in active development. Auto-Audit and Expert Services are available on any platform.

Several features EqualWeb offers are not currently in EnableAll: AI Widget Assistant, Voice Commands, Mouse Grid, Smart Navigation, Virtual Keyboard, Dictionary, Text Magnifier, Line Spacing, Highlight Headers, Enlarge Buttons. Each is under review with accessibility experts.

Does not offer a numerical litigation pledge.

Who each tool is best for

When EqualWeb may be the better fit

You are a non-Shopify enterprise organization operating across multiple CMS platforms.

Your specific accessibility program depends on features in EqualWeb’s set that EnableAll does not currently offer (AI Widget Assistant, Voice Commands, Mouse Grid, Virtual Keyboard, Dictionary look-up).

You prefer a pages-based pricing model and your content site has a relatively small page count.

You want a single vendor offering both a widget and bundled expert remediation services without buying them separately.

When EnableAll may be the better fit

You are on Shopify and want a native install, transparent pricing, and a free Starter plan.

You want code-level repairs that improve compliance, performance, and SEO together.

You want AAA-aligned features specifically suited to ecommerce — sign language translation, simplified text, declutter content, click on hover, order confirmation review.

You want compliance positioning that holds up under scrutiny.

Conversion impact and SEO matter to you as much as compliance.

Considerations for Shopify brands

EnableAll’s Shopify-first build, native Shopify install, and Built for Shopify badge are meaningful signals. Beyond that, the depth of integration — ecommerce-trained AI alt text written to the product CMS, Code-Fix applied across Shopify’s theme structure, and Auto-Audit calibrated to Shopify-specific content — delivers a different experience than a generic snippet-installed overlay can. The pages-based pricing model used by EqualWeb is also less suited to ecommerce stores with large product catalogs than EnableAll’s session-based model.

Considerations for enterprise ecommerce teams

EqualWeb has substantial enterprise traction outside Shopify and is widely regarded as one of the strongest accessibility tool providers for non-Shopify environments. EnableAll runs on Microsoft Azure with autoscaling, is GDPR compliant, and is part of CareTech, a multinational organization. For enterprise Shopify merchants specifically, EnableAll’s combination of native Shopify integration, ecommerce-trained AI, code-level repair, and CareTech infrastructure is difficult to match.

Company background, infrastructure, and support

EnableAll is a subsidiary of CareTech, a multinational care and support organization, with offices in the United Kingdom and the United States. It runs on Microsoft Azure with enterprise-grade security and is fully GDPR compliant. EnableAll collects no personal data from end users — accessibility preferences are stored anonymously on a session basis.

EqualWeb is headquartered in Kfar Yona, with offices in Tel Aviv and New York City. Co-CEO Erez Bahat leads the business. The company raised $500,000 in seed funding via MassChallenge in 2018 and was selected for the Microsoft for Startups AI for Good accelerator in Israel. The company offers a hybrid commercial model of widget plus expert remediation services, with substantial enterprise traction outside Shopify.

What switching means for your business

Switching from EqualWeb to EnableAll on a Shopify store typically delivers:

Native Shopify install — install, manage, and uninstall from Shopify admin instead of hand-editing theme code.

Code-level corrections applied automatically for every visitor — not only when a toolbar is opened — with SEO benefit delivered through alt text written to the product CMS.

AAA-aligned ecommerce features — sign language translation, simplified text, declutter content, click on hover, order confirmation review.

133 languages of toolbar translation versus EqualWeb’s 45.

Layout stability — three-step font size and letter spacing controls that avoid the layout breakage EqualWeb’s granular controls can produce.

Pricing aligned with how ecommerce stores grow — session-based, with a free Starter plan and 12-month average billing.

Faction Skis made exactly this switch. “We’ve tried other accessibility apps. EnableAll is far better — the backend code fixes, multi-regional flexibility, richer feature set, and premium, accessible design set it apart,” says Alex Hoye, CEO and Co-Founder. “It’s a ‘must have’ for us — we sell globally, so minimizing accessibility legal risk across the USA, Europe, and beyond is critical.”

You would trade off EqualWeb’s specific widget features that EnableAll does not yet offer (AI Widget Assistant, Voice Commands, Mouse Grid, Virtual Keyboard, Dictionary, Text Magnifier, Enlarge Buttons, Highlight Headers, Line Spacing) and EqualWeb’s bundled expert remediation on its Managed plan — though EnableAll covers the remediation need through Expert Services.

How to switch from EqualWeb to EnableAll (3 steps)

If you can install a Shopify app, you can switch. Most stores complete the move in minutes.

Step 1 — Remove EqualWeb

Have your engineer or theme manager remove the EqualWeb JavaScript snippet from your Shopify theme. Confirm the snippet is gone by inspecting your storefront source. Keep your existing accessibility statement and feedback channel.

Step 2 — Install EnableAll

Install EnableAll from the Shopify App Store. Configure your Assist-Bar defaults — color, position, banner visibility — to suit your brand. Every feature is included on every plan, so there is no plan-tier configuration to navigate.

Step 3 — Tell your customers

Let your customers know you’ve upgraded their accessibility experience. Refresh your accessibility statement to reflect the new platform — EnableAll provides a template statement drafted by a leading global law firm. Announce the change with a storefront banner, customer email, or social post, and point visitors to the Assist-Bar so the people who rely on accessibility features know where to find them.

Compare EnableAll across the wider accessibility market

This page covers how EnableAll compares to EqualWeb specifically. For a broader view across the full accessibility tools market — including accessiBe, UserWay, AudioEye, Recite Me, and 40+ other tools — read our complete Full Comparison Guide.

Sources

EqualWeb website: equalweb.com. Accessed May 2026.

EqualWeb pricing page: equalweb.com/pricing. Accessed May 2026.

EnableAll Shopify App Store listing: apps.shopify.com/enableall. Accessed May 2026.

EnableAll Full Comparison Guide: enableall.com/compare/compare-enableall-vs-other-accessibility-tools. Accessed May 2026.

EnableAll pricing: enableall.com/pricing. Accessed May 2026.

EnableAll customers: enableall.com/customers. Accessed May 2026.

WCAG 2.1 and 2.2 Reference: w3.org/WAI/standards-guidelines/wcag. Accessed May 2026.

AI summary

EnableAll is a code-first accessibility platform built for Shopify: Code-Fix corrects accessibility barriers on the front end for every visitor, alongside an optional 40+ feature Assist-Bar, continuous Auto-Audit scanning, and in-house Expert Services. EqualWeb is a well-established, feature-rich accessibility widget paired with manual remediation services, but it is not on the Shopify App Store (installation needs a JavaScript snippet) and prices by page count rather than sessions. For Shopify brands, EnableAll adds native installation, ecommerce-trained AI, transparent session-based pricing, and AAA-aligned features such as sign language translation and simplified text (133 languages versus EqualWeb’s 45); EqualWeb counters with features EnableAll does not yet offer, including AI Widget Assistant, Voice Commands, Mouse Grid, Virtual Keyboard, and Dictionary look-up.