Compare UserWay vs EnableAll
Code-fix vs overlay for Shopify accessibility, compliance, and conversion.
Code-fix vs overlay for Shopify accessibility, compliance, and conversion.
This page compares EnableAll and UserWay head-to-head for Shopify merchants and ecommerce teams evaluating accessibility platforms in 2026. Both aim to improve WCAG alignment, support ADA and European Accessibility Act (EAA) readiness, and reduce legal exposure — but they take fundamentally different technical approaches.
UserWay is best known for its widget-based accessibility solution, which sits on the front of a website and applies adjustments through an overlay. EnableAll is a code-first accessibility platform that repairs accessibility barriers directly in your Shopify CMS (content management system) using its Code-Fix technology, with an optional customer-facing Assist-Bar that complements those code-level repairs.
The distinction matters. It changes how compliance is achieved, how legal risk is managed, how fast your site loads, and how much you spend each year. We have written this comparison to be as objective and source-cited as possible. Where we believe EnableAll is the better choice for Shopify brands, we have explained why specifically rather than asserting it.
Approach: EnableAll repairs accessibility barriers at the code level in your Shopify CMS (Code-Fix), with an optional Assist-Bar on top. UserWay applies adjustments through a JavaScript overlay widget that sits over the site at render time.
Shopify fit: EnableAll is built for Shopify from day one and holds the Built for Shopify badge (Shopify’s quality and integration standard). UserWay is a multi-platform accessibility widget available across many CMS platforms, including Shopify. Unlike EnableAll it does not have Built for Shopify status.
Features: EnableAll offers 40+ Assist-Bar features including AAA-level sign language translation, simplified text, click on hover, declutter content, screen mask, video captions, and image reader. UserWay does not list these in its public Shopify feature documentation.
Pricing: EnableAll costs significantly less than UserWay. EnableAll’s Growth plan at $49/month covers up to 25,000 monthly sessions — comfortably more than most Shopify stores need at that tier, and a fraction of the price of UserWay’s entry-level paid plan ($49/month). EnableAll’s plans are based on 12-month average sessions, so seasonal spikes never trigger surprise upgrades. UserWay measures monthly page views; EnableAll measures sessions. Both metrics behave differently, so confirm the unit before comparing tiers. UserWay’s plans jump in much larger increments (100,000 → 1,000,000 → 10,000,000 page views), which can create an awkward gap for fast-growing stores or businesses that are highly seasonal.
Compliance honesty: EnableAll states openly that no automated tool can guarantee full WCAG compliance. UserWay describes its plans as delivering a “major WCAG 2.1/2.2 AA, ADA, and Section 508 boost” without specifying what is and is not fixed.
Conversion focus: EnableAll’s AI is trained on ecommerce data and writes alt text directly into Shopify’s CMS for search engine optimization (SEO) benefit. UserWay’s widget operates at the presentation layer; alt text is injected via script.
Choose EnableAll if you want code-level remediation, deep Shopify integration, a richer AAA feature set, transparent pricing that smooths seasonal spikes, and honest compliance positioning.
Choose UserWay if you need a longer-established multi-platform widget backed by Level Access, value a numerical litigation pledge as a financial backstop, or want a single widget that runs on many platforms today.
UserWay is an AI-based accessibility widget and compliance tool, owned by Level Access. It provides a customer-facing toolbar that visitors can open to adjust the way a website renders, plus scanning and reporting features for site owners. UserWay was founded as an independent company and was acquired by Level Access in March 2024. Level Access is one of the longer-established accessibility specialists, with a focus on enterprise compliance services.
UserWay’s accessibility widget is a JavaScript-based overlay. When a visitor opens the widget, it applies surface-level adjustments to the rendered page such as text resizing, contrast changes, font swaps, dark mode, animation controls, and other visual modifications. These adjustments operate at the presentation layer; the underlying site code typically remains unchanged.
UserWay also offers an accessibility monitoring tool that runs continuous scans of public pages and produces accessibility reports. Reports tend to surface issues that still require developer attention to fully resolve.
UserWay’s widget is listed on the Shopify App Store at apps.shopify.com/userway-accessibility and is also available across a wide range of other CMS platforms. UserWay operates across small business, mid-market, and enterprise client segments. Source: Shopify App Store listing, accessed May 2026.
UserWay was a privately held company that became part of Level Access following acquisition in March 2024. Level Access is a privately held company backed by major institutional investors, notably KKR (via its technology growth strategy) and JMI Equity. Level Access brings a longer-established enterprise compliance services offering to the combined business, and UserWay benefits from that depth on the services side.
EnableAll is a code-first accessibility platform built for Shopify and ecommerce. It is currently exclusive to Shopify, with expansion to additional platforms in active development. As of May 2026, EnableAll holds the Built for Shopify badge — awarded by Shopify to apps that meet its quality, integration, and performance standards. EnableAll serves the global market and has clients in USA, Australia, UK, and Europe.
EnableAll’s core technology, Code-Fix, repairs accessibility barriers directly in your Shopify CMS (content management system) and theme files. Code-Fix addresses image alt text, ARIA attributes (the markup screen readers use to understand interactive elements), form labels, skip links, heading structure, keyboard navigation, and pop-up modal accessibility — the structural code issues that screen readers, keyboard navigation, and formal compliance audits depend on. EnableAll repairs persist in the code, not at render time. EnableAll has achieved an 89% to 100% reduction in accessibility errors across client sites.
EnableAll’s AI is trained specifically on ecommerce data. Its AI Alt Text Engine generates product-aware image descriptions and writes them directly into the Shopify CMS — which means search engines can read and credit the descriptions, supporting both accessibility and SEO. Many other tools inject alt text via a surface level script, which generally does not provide the same SEO benefit. Further code-level fixes including ARIA tags, form labels, keyboard-only navigation improvements, and otherwise are valuable for assistive tech users, while they also supports a websites SEO and resulting search engine and LLM discoverability of a site.
The EnableAll Assist-Bar is an optional customer-facing accessibility toolbar with 40+ features. It is included free on every EnableAll plan. The Assist-Bar complements the Code-Fix platform; it is not a substitute for it. Even with the Assist-Bar disabled, Code-Fix improvements remain active in the underlying code.
Assist-Bar features include AAA-level capabilities not commonly found in accessibility toolbars: sign language translation, simplified text rewriting at Grade 9 reading level, natural text-to-speech, click on hover, declutter content, screen mask, and intelligent contrast recalibration that preserves brand identity.
EnableAll Auto-Audit is a continuous compliance scanner that monitors stores on a merchant-controlled schedule and produces structured remediation reports. Expert Services provides manual accessibility testing, custom fixes, Voluntary Product Accessibility Templates (VPATs), audits, and litigation support — for the compliance challenges automation cannot fully solve.
EnableAll is a subsidiary of CareTech, a multinational care and support organization with operations across the UK, United Arab Emirates, and Saudi Arabia. EnableAll runs on Microsoft Azure with autoscaling and enterprise-grade security, and is fully GDPR compliant. Offices are located in the United Kingdom and the United States, while the app is available globally.
EnableAll was founded and developed by people with disabilities, working alongside ecommerce specialists and accessibility experts. It is built on a core principle of the disability community: “Nothing about us without us.” Every feature is tested with real assistive technology users, not just controlled tests. EnableAll is also built in collaboration with Purple Tuesday, the leading global movement for improving the disabled customer experience.
The single biggest difference between EnableAll and UserWay is what each product changes when you install it.
UserWay’s widget operates at the presentation layer. When a visitor opens the widget, a JavaScript layer adjusts how the page renders in their browser. The underlying site code typically remains unchanged. This means an accessibility checker will still see missing alt text on the site for example.
EnableAll’s Code-Fix operates at the code layer. Repairs are written into the Shopify CMS and theme files. The improvements persist whether or not a visitor ever opens the Assist-Bar, which means assistive technologies — screen readers, keyboard navigation, refreshable braille displays — encounter corrected accessibility markup directly. This also means that when web accessibility checkers are used (for example by lawyers looking for violations) key errors on the site will present as corrected (including Alt text, ARIA tags, keyboard navigation support, and otherwise).
Because UserWay’s widget is a JavaScript layer injected at render time, its effects depend on the widget loading correctly. If a visitor’s ad blocker, script blocker, or Content Security Policy interferes with the script, the visitor sees the unmodified site. EnableAll’s Code-Fix improvements do not have this dependency — they are part of the site itself.
JavaScript widgets add scripts to every page load. The performance impact varies, but every script adds to the bundle a browser must process. EnableAll’s Code-Fix approach adds no overlay scripts to your site for the primary fixes; the optional Assist-Bar is engineered to be extremely lightweight. Auto-Audit scans run on a frequency you control — weekly or monthly is sufficient for most stores — rather than running continuously and adding background load.
Code-level repairs are generally described by assistive technology users and accessibility researchers as more reliable than surface-level overlays, because they fix the same underlying page structure that assistive technology reads. Where the structural HTML is incorrect, no widget can fully restore the assistive experience.
EnableAll’s Code-Fix works as an always-on accessibility developer for your Shopify store — continuously supporting compliance as your store evolves without needing development work for key WCAG gaps. Widget-based tools on the other hand require the widget to be activated for the accessibility fixes to work, and some widgets often need re-enabling to reactivate certain fixes.
Source: apps.shopify.com/userway-accessibility, accessed May 2026.
Basic (free). A light accessibility widget with 20 features — fixes some usability and a limited set of WCAG and ADA issues. UserWay does not publish a side-by-side feature breakdown showing which capabilities unlock at each paid tier, which makes it harder to evaluate what you are getting before you commit.
Shopify Starter — $49/month or $490/year. Up to 100,000 monthly page views. Described as a “major WCAG 2.1/2.2 AA, ADA, and Section 508 boost,” with real-time accessibility monitoring.
Shopify Small Biz — $149/month or $1,490/year. Up to 1,000,000 monthly page views. Same feature description as Shopify Starter.
Shopify Growth — $349/month or $3,490/year. Up to 10,000,000 monthly page views. Same feature description as the previous plan.
Source: enableall.com/pricing, accessed May 2026.
Starter (free). Up to 1,000 sessions/month. All 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, accessibility statement and certificate.
Growth — $49/month. Up to 25,000 sessions/month. Includes Starter plus SEO-boosting AI alt text written directly to your CMS and usage dashboards.
Scale — $149/month. Up to 100,000 sessions/month. Includes Growth plus manual accessibility testing and report, priority support, and a dedicated case manager.
Advanced — $399/month. Up to 300,000 sessions/month. Includes Scale plus manual testing, report, and fixes.
Enterprise — pricing available for stores beyond 300,000 sessions/month.
UserWay’s first paid tier is $49/month for up to 100,000 monthly page views. EnableAll’s Growth plan ($49/month) covers 25,000 sessions, which is enough for most growing Shopify stores. EnableAll’s Scale plan ($149/month) covers up to 100,000 sessions and adds manual testing, priority support, and a dedicated case manager.
Two important pricing nuances:
Units differ. UserWay charges by monthly page views. EnableAll charges by monthly sessions. These are not the same metric. A single shopper can generate many page views in one session. For a typical Shopify store, sessions are a more conservative measurement, so EnableAll’s stated limits cover more real visitors per dollar than a one-for-one comparison would suggest.
Tier increments differ. UserWay’s plans jump in much larger increments (100,000 → 1,000,000 → 10,000,000 page views). EnableAll’s plans step up more gradually (1,000 → 25,000 → 100,000 → 300,000 sessions). Fast-growing stores that need a little more headroom can move up a single tier with EnableAll, rather than paying for ten times the volume they actually use.
UserWay’s plan descriptions also use the language “major WCAG 2.1/2.2 AA, ADA, and Section 508 boost” — phrasing that stops short of specifying what is and is not fixed. EnableAll publishes a transparent feature list and is open about what automated tools can and cannot achieve.
EnableAll plans are based on your 12-month average sessions rather than your most recent month’s traffic. A Black Friday spike, a Mother’s Day campaign, or a viral product moment will never trigger an unexpected plan upgrade. UserWay charges based on recent traffic volume, which means seasonal spikes can move stores into a higher tier in any given month.
Feature comparisons below list relevant WCAG success criteria levels in brackets — A, AA, and AAA. Levels are provided for reference and reflect our best assessment; verify specific requirements against the official WCAG documentation for compliance purposes.
Both products offer text resizing without breaking page layout, two carefully chosen font alternatives (dyslexia-friendly and hyperlegible), highlight links, highlight hover, reading rulers, reading guides, larger cursors, accessibility statements, and text-to-speech in some form. Both run at enterprise scale, with corporate backing — UserWay through Level Access, EnableAll through CareTech. Both have substantial professional services teams.
Text-to-speech controls. EnableAll’s read-out-text feature includes pause, rewind, skip forward, and continuous reading controls. UserWay’s screen-reader feature allows users to control reading speed but does not offer the same depth of controls.
Multiple features active at once. UserWay groups the reading ruler, reading guide, and large cursor under a single button — meaning only one can be active at a time. EnableAll lets shoppers stack features in whatever combination suits their access needs.
Customization of reading aids. EnableAll’s reading ruler, reading guide, and larger cursor are all customizable by color (and, in the case of the ruler, by length and opacity). UserWay typically offers fixed presets.
Larger cursor preserves correct cursor behavior. EnableAll keeps the triangular cursor on the page and the hand cursor on interactive elements — preserving usability and matching expected browser behavior. UserWay overrides this and applies a single cursor type everywhere.
Dark mode. UserWay’s dark mode typically inverts page colors, which can leave images and design elements looking unintended. EnableAll uses its contrast engine to dynamically recalibrate contrast and preserve brand identity.
Stop animations. EnableAll detects and pauses more animation formats — including animated PNGs, animated emojis, and pop-ups built with jQuery — without breaking navigation menus or visual content.
Page navigation. EnableAll’s Page Navigation feature appears inside the Assist-Bar panel at the side of the page, so shoppers can navigate and view content simultaneously. UserWay’s equivalent opens as a center-screen modal, which obscures the page.
Feature explanations. Every feature in the EnableAll Assist-Bar has an information button explaining what the feature does, accessible on hover, click, and keyboard focus. Most UserWay features have no equivalent explanation; tooltips are used inconsistently.
Languages: EnableAll toolbar can be translated into 133 languages vs UserWay’s 53.
Image reader (AA) – to support customers with vision impairment, EnableAll offers users the ability to screenshot an image to clearly see the text written within it. UserWay doesn’t offer this feature.
Accessibility banner at the top of the page (AA) – to support all users EnableAll offers the ability to enable a banner at the top of the page so that the user can see and edit which features they have enabled, and to ensure that keyboard only users can access the toolbar as the first thing they tab onto on the website. However, because many brands are concerned this impacts their header experience EnableAll allows any of its client to show if and when this banner is shown. Customers have the option to then control if they can see it when features are on/off etc. UserWay doesn’t offer this feature.
Give feedback option (AA) – to maximize WCAG compliance it’s important to offer customers the ability to feedback any issues they encounter on your site. EnableAll includes a clear give feedback option on their toolbar.
Screen mask (AAA) - to support users with dyslexia or color contrast sensitivity, EnableAll allows users to put a colored overlay on their screen to support more comfortable reading. UserWay doesn’t offer this feature.
Declutter content (AAA) - to support users with dyslexia, autism, sensory differences or otherwise, EnableAll enables users to simplify their web experience by removing additional adverts and distracting content for users with cognitive overlays.
Sign language translations (AAA) - to support deaf users EnableAll offers the ability to translate text content into ASL and BLS sign language. UserWay doesn’t offer this feature.
Click on hover (AAA) - to support users with mobility issues that struggle to use a mouse, EnableAll offers the ability to have the mouse click function automatically activated after a few seconds of hovering on a button. UserWay doesn’t offer this feature.
Order confirmation requirement (AA) – WCAG requires that customers check their order before finalizing. EnableAll offers its clients the ability to enable this feature. UserWay doesn’t offer this feature.
Locale control - EnableAll allows Shopify merchants with international sites to decide if EnableAll shows on every site or just some regional sites.
Voice navigation (AA) — UserWay allows users to enter text into form fields by voice. EnableAll has not built this; it is under accessibility review.
Dictionary look-up (AAA) — UserWay offers a dictionary feature for individual words. EnableAll’s simplified text feature covers the same use case more broadly by rewriting whole passages; a dedicated dictionary feature is under review.
Line height adjustment (AA) — UserWay lets users adjust line spacing. EnableAll lets users adjust vertical spacing between content blocks and is reviewing dedicated line height controls.
Text alignment (AA)— UserWay lets users align text left, right, or center. EnableAll is gathering feedback on whether this would meaningfully support accessibility needs.
Widget alignment by visitor — UserWay lets each visitor choose if the widget sits on the left or right. EnableAll allows this adjustment at the merchant level, not the visitor level.
Toolbar size adjustment — UserWay lets visitors switch to a smaller widget. EnableAll keeps its Assist-Bar at the standard size to align with accessibility best practice on touch target dimensions.
Website translation – UserWay can translate website content into one of 53 languages.
Accessibility profiles – UserWay allows users to choose their disability profile to preset toolbar features to best support their needs. EnableAll are designing a similar capability with detailed plans to allow maximum choice and flexibility to customers with variations of the same disability.
Both EnableAll and UserWay support WCAG 2.1 and 2.2 alignment. EnableAll explicitly designs to supports the WCAG AAA criteria where the feature is technically achievable through automation. In doing so both apps support alignment with the ADA, EAA, and other global accessibility laws, as the WCAG (Web Content Accessibility) guidelines are the standards that most global laws refer to, the level to which they support these standards is based on the proficiency of and design of their backend code-level support and their toolbar’s capabilities.
Technically EnableAll can offer greater WCAG alignment due to code level repairs that support the sites backend alignment, alongside enhanced AA and AAA features on their front-end toolbar (such as sign language, accessible color combinations and image reader).
No automated tool can guarantee full WCAG compliance. Some WCAG requirements — including detailed audio descriptions for video, structural decisions in custom interactive flows, and complex content rewriting — require human review. EnableAll states this openly throughout its product, pricing, and marketing. Auto-Audit and Expert Services exist precisely because some fixes require a human expert.
Compliance overclaiming has been a long-standing concern in the accessibility industry. UserWay’s published plan descriptions use language such as “major WCAG 2.1/2.2 AA, ADA, and Section 508 boost.” This phrasing supports compliance efforts without specifying what is and is not fixed. EnableAll gives a detailed checklist that shows WCAG requirements it can support or not, it’s not clear if UserWay offers the same.
Both products offer professional services and litigation support. Level Access (UserWay’s parent) is one of the longest-established enterprise compliance services providers in the market. EnableAll offers a dedicated case manager on Scale and Advanced plans, with manual testing, fixes, and reporting available through Expert Services. EnableAll does not offer a pledge — its goal is that the code-level repair reduces the probability of a complaint arising, and that Expert Services are available for the situations that require human-level evidence and documentation.
EnableAll is built for Shopify from day one. Its AI is trained on ecommerce data, EnableAll Code-Fix works within Shopify’s theme architecture, and AI alt text writes directly into Shopify’s CMS. As of May 2026, EnableAll holds the Built for Shopify badge due to its optimization for Shopify-specific behaviors — theme structure, checkout flows, product page templates, variant handling.
UserWay is a multi-platform accessibility widget available on the Shopify App Store and across many other platforms. It does not have Built for Shopify status. Shopify-specific behaviors — theme structure, checkout flows, product page templates, variant handling — are not the primary focus of a multi-platform widget.
No automated accessibility tool in the market including EnableAll and UserWay, can fully automate every WCAG requirement. It is unlikely full WCAG compliance can ever be achieved by automation, the following items always require human input, regardless of the platform you choose:
Custom written content — product descriptions, blog copy, marketing language, and any prose your brand controls.
Complex interactive flows — multi-step forms, custom checkout logic, configurators.
PDFs and downloadable documents — accessibility tagging of bespoke PDFs.
Video content beyond automated captions — sign language interpretation, audio description.
Design system decisions — color palette, layout structure, typeface choices.
Third-party embeds and iframes — accessibility of embedded widgets you do not control.
EnableAll automates the structural code repair (Code-Fix), the customer-facing personalization (Assist-Bar), continuous monitoring (Auto-Audit), and AI-generated alt text and captions. Expert Services covers what remains.
Longer-established multi-platform widget with substantial enterprise adoption.
Owned by Level Access, which brings deep enterprise compliance services.
Works across many CMS platforms today — useful for merchants who operate beyond Shopify.
Voice navigation feature for visitors with motor impairments.
Dictionary look-up for individual words inside the widget.
Overlay-based approach does not fix structural accessibility issues at the code level.
Widget effects depend on the widget loading and being enabled by visitors.
Some commonly needed AAA features (sign language, simplified text, click on hover, declutter content, screen mask, video captions) are not listed in public documentation.
Grouped feature buttons mean visitors must choose between focus tools they may need together.
Pricing tiers jump in very large increments (100,000 → 1,000,000 → 10,000,000 page views), with little granularity for growing stores.
Plan descriptions stop short of specifying what is and is not fixed.
Not designed as a Shopify-first product.
Code-level repairs in your Shopify CMS, not just surface-level overlays.
40+ Assist-Bar features, including AAA-level capabilities not commonly offered elsewhere.
AI trained on ecommerce data; product alt text written directly into Shopify CMS for SEO benefit.
Fair, transparent pricing — every feature on every plan, 12-month average sessions billing, no seasonal-spike surprises.
Honest WCAG compliance positioning — no overclaiming.
Built for Shopify badge as of May 2026.
Built through lived experience, in collaboration with Purple Tuesday.
Microsoft Azure infrastructure, CareTech corporate backing.
Most accessible user interface and feature handling on the market.
Newer to market than UserWay; smaller installed base today.
Shopify-only for Code-Fix and Assist-Bar at present, with platform expansion in active development. Auto-Audit and Expert Services are available on any platform.
Does not yet offer voice navigation; under accessibility review.
Does not offer a numerical litigation pledge.
You operate across multiple CMS platforms (WordPress, Magento, BigCommerce, custom) and need a single widget that runs everywhere today.
Voice navigation is a critical accessibility requirement for your customer base.
You have an existing UserWay deployment with no immediate change driver and your buyer experience is meeting expectations.
You are on Shopify and want code-level repairs that improve compliance, performance, and SEO together.
You want a richer Assist-Bar feature set with AAA-aligned features that reach customers profile presets cannot.
Transparent pricing without seasonal-spike penalties.
You are an ecommerce brand where customer reach and conversion matters as much as compliance.
EnableAll’s Shopify-first build and Built for Shopify badge are meaningful signals. Beyond the badge, the depth of integration — AI alt text in theme files, Code-Fix in Shopify’s CMS structure, translates to a different experience for both merchants and shoppers than a multi-platform widget can deliver.
EnableAll is a subsidiary of CareTech, a multinational care and support organization, with offices in the United Kingdom and the United States. Both products operate at SMB and enterprise scale. EnableAll runs on Microsoft Azure with enterprise-grade security and autoscaling, is fully GDPR compliant, and collects no personal data from end users — accessibility preferences are stored anonymously on a session basis. For procurement and security review processes, EnableAll publishes its corporate policies, data processing agreements, and terms of service on its legal page.
UserWay was an independent company before being acquired by Level Access in March 2024. The combined business operates at significant scale across SMB and enterprise client segments, with a longer-standing professional services offering than most of its widget-based peers.
Switching from UserWay to EnableAll typically delivers:
Stronger accessibility compliance through code-level repairs rather than surface-level adjustments.
Better customer experience and inclusivity via the AAA-aligned Assist-Bar feature set and the ability to stack focus features.
Improved SEO and discoverability via AI alt text written into Shopify code.
Reduced development workload as Code-Fix maintains compliance continuously without developer involvement.
Site speed and performance improvements from removing overlay scripts.
Predictable pricing with no seasonal-spike penalties and no 10x tier jumps.
If you can install a Shopify app, you can switch. Most stores complete the move in minutes.
Uninstall UserWay from your Shopify admin. Confirm the widget and its script have been removed by checking your storefront source. Keep any existing accessibility statement and feedback channel.
Install EnableAll from the Shopify App Store. Configure your Assist-Bar defaults — color, position, banner visibility — to suit your brand. Every feature is included on every plan, so there is no plan-tier configuration to navigate.
Let your customers know you've upgraded their accessibility experience. Refresh your accessibility statement to reflect the new platform — EnableAll provides a template statement drafted by a leading global law firm. Announce the change with a storefront banner, customer email, or social post, and point visitors to the Assist-Bar so the people who rely on accessibility features know where to find them.
This page covers how EnableAll compares to UserWay specifically. For a broader view across the full accessibility tools market — including accessiBe, AudioEye, EqualWeb, Recite Me, and 40+ other tools — read our complete Full Comparison Guide.
Comparing specific accessibility apps? See our individual breakdowns
Both products serve enterprise brands. UserWay's enterprise credibility runs through its parent company Level Access — one of the longest-established enterprise accessibility services providers in the market, with deep manual testing, audit, VPAT (Voluntary Product Accessibility Template), and litigation support capabilities running alongside the widget. For an enterprise that wants a single vendor relationship spanning the widget product and a full enterprise services team, the Level Access combination is a credible answer.
EnableAll runs on Microsoft Azure with autoscaling and enterprise-grade security, is fully GDPR compliant, and is backed by CareTech — a multinational care and support organization with operations across the UK, United Arab Emirates, and Saudi Arabia. It is currently exclusive to Shopify, holds the Built for Shopify badge, and is actively building out broader Shopify integration capabilities. Code-Fix repairs accessibility barriers at the code level, and the Assist-Bar adds 40+ features including AAA-aligned capabilities — which together typically deliver stronger WCAG alignment than a presentation-layer widget alone.
Enterprise teams evaluating both should weigh depth of Shopify integration and code-level remediation (EnableAll) against breadth of platform coverage and Level Access's services bench (UserWay).
Both products have an entry point for SMB Shopify merchants, but the economics and the feature footprint differ meaningfully. UserWay offers a free Basic widget with 20 features that addresses some — but not all — usability and WCAG issues. The first paid tier, Shopify Starter, is $49/month for up to 100,000 monthly page views.
EnableAll's Starter plan is free for stores under 1,000 monthly sessions and includes all 40+ Assist-Bar features, Code-Fix, AI alt text, 133 languages, and an accessibility statement — there is no feature lockout in the free tier. The Growth plan is $49/month for up to 25,000 sessions, and every feature is available on every plan.
Two SMB-specific factors are worth noting. First, UserWay charges by monthly page views while EnableAll charges by monthly sessions, and one shopper can generate many page views in a single session — so the units are not directly comparable. Second, UserWay's tier increments are very large (100,000 → 1,000,000 → 10,000,000 page views), which can create an awkward gap for fast-growing SMB stores; EnableAll's tiers step up more gradually, and 12-month average billing means seasonal spikes do not trigger surprise upgrades.
EnableAll is built for ecommerce. Its AI is trained on ecommerce data rather than general-purpose web content, which shows up across the features that most affect a Shopify store's shopping experience:
UI and UX. The Assist-Bar is designed around ecommerce browsing patterns — product pages, cart, checkout — rather than as a generic site overlay.
Alt text. The AI Alt Text Engine writes product-aware image descriptions directly into the Shopify CMS, supporting both accessibility and SEO. UserWay's widget operates at the presentation layer, so any alt text it adds is generally injected via script rather than written into the underlying theme files — which means it delivers less SEO benefit.
Simplified text. Simplified output preserves natural product-language flow because the AI understands ecommerce content. UserWay's equivalent capability is a per-word dictionary look-up rather than a whole-passage rewrite.
Video captions. Captions for product videos, founder stories, and unboxing content — the formats that drive conversion on a modern store. UserWay does not list video captions in its public Shopify feature documentation.
Stop animations. Detects and pauses animated PNGs, animated emojis, and pop-ups built with jQuery without breaking navigation menus or visual content — common patterns on Shopify themes that simpler overlays miss or mishandle.
UserWay's widget is a multi-platform tool that applies the same overlay logic across every site type it is installed on. For Shopify brands where conversion and SEO outcomes matter alongside compliance, EnableAll's ecommerce specialism is the larger of the two differences.
No automated accessibility tool can guarantee full WCAG compliance, and any honest answer needs to start there. With that caveat, EnableAll's Code-Fix repairs accessibility issues at the code level — alt text, ARIA (Accessible Rich Internet Applications) attributes, form labels, skip links, heading structure, keyboard navigation, and pop-up modal accessibility — which assistive technology users and accessibility researchers consistently describe as more reliable than surface-level overlays that adjust the rendered page at runtime.
EnableAll also lists more AAA-aligned features than UserWay's public Shopify documentation shows — including sign language translation (BSL, ASL, PSL), declutter content, click on hover, screen mask, video captions, image reader, and ecommerce-trained simplified text — and lets shoppers stack focus features simultaneously (reading guide + ruler + larger cursor), where UserWay groups those features under one button and limits visitors to one at a time. EnableAll's reading aids and cursor customization are color-configurable, and the Assist-Bar preserves correct cursor behavior (triangular on the page, hand on interactive elements) where UserWay applies a single cursor type everywhere.
UserWay has meaningful strengths of its own. Voice navigation — which lets visitors enter form-field text by voice — is a genuinely useful capability for motor-impaired users that EnableAll has not yet built (it is under accessibility review). UserWay also offers a dictionary look-up feature for individual words inside the widget, where EnableAll currently handles the same use case at the passage level through simplified text. Level Access provides UserWay with one of the deeper enterprise services benches in the market for the manual remediation steps that automation cannot solve.
For Shopify brands where the goal is to fix accessibility barriers at source and expose a richer customer-facing feature set, EnableAll typically delivers more accessibility per dollar. For merchants whose buying criteria specifically prioritize voice navigation or a long-established enterprise services partner, UserWay (via Level Access) remains a credible choice.
Yes. UserWay’s primary product is a JavaScript widget-based accessibility tool that applies adjustments at the presentation layer of a website. The underlying site code typically remains unchanged. UserWay also offers continuous accessibility monitoring and reporting alongside the widget.
Yes. EnableAll’s Code-Fix technology repairs accessibility barriers — alt text, ARIA attributes, form labels, skip links, heading structure, keyboard navigation, pop-up modals — directly in a Shopify store’s CMS and theme files. Repairs persist whether or not a visitor opens the optional Assist-Bar.
For Shopify brands, EnableAll is built and optimized for Shopify from day one, holds the Built for Shopify badge, and integrates with Shopify’s theme architecture, CMS, and product pages directly. UserWay is a multi-platform widget available on the Shopify App Store. The depth of Shopify integration is a meaningful difference for stores where conversion and SEO outcomes matter alongside compliance.
Both products support ADA and EAA readiness, with the caveat that no automated tool can guarantee full compliance. EnableAll’s approach is to repair barriers at the code level, supplement with the Assist-Bar and Auto-Audit, and provide Expert Services for the manual review steps. UserWay combines its widget with continuous monitoring and the enterprise compliance services of its parent, Level Access.
Both platforms support ADA alignment, but EnableAll generally offers stronger support because it combines code-level accessibility repairs with advanced user-facing accessibility features. Its Code-Fix technology repairs issues directly in Shopify’s code rather than relying mainly on an overlay widget. UserWay primarily operates through an overlay-style widget that applies adjustments at render time using JavaScript. While this can improve usability for many visitors, the underlying site code often remains unchanged.
The page also highlights that EnableAll includes additional WCAG AA and AAA-aligned accessibility features such as sign language translation, declutter content, click-on-hover support, accessible contrast recalibration, image readers, and cognitive accessibility tools that are not publicly listed in UserWay’s feature set. However, UsweWay offers a couple of features EnableAll has yet to build including accessibility profiles and text magnifier.
Both tools support EAA readiness through WCAG alignment, but EnableAll offers broader support because of:
Code-level repairs
Enhanced WCAG AA and AAA feature coverage
Ecommerce-specific accessibility tooling
AI-generated alt text written directly into the Shopify CMS
Advanced accessibility features such as sign language translation, screen masks, cognitive support tools, and accessible contrast controls
Because EAA readiness is closely linked to WCAG alignment, these additional technical and functional accessibility capabilities can help support stronger long-term EAA preparedness for ecommerce brands.
EnableAll offers a larger overall WCAG feature set, with 40+ Assist-Bar features plus backend Code-Fix remediation. It includes enhanced AA features in addition to several advanced AAA features not publicly listed by UserWay, including sign language translation, declutter content, click on hover, screen mask, and ecommerce-trained simplified text. UserWay does not list these in its public Shopify App Store feature documentation as of May 2026.
Which is better for improving SEO: EnableAll or UserWay?
EnableAll is generally stronger for SEO because its AI-generated alt text and accessibility improvements are written directly into Shopify’s CMS and code, making them readable by search engines and AI crawlers. UserWay mainly injects changes through JavaScript overlays.
Which is better for improving sales: EnableAll or UserWay?
EnableAll is positioned as stronger for ecommerce conversions because it combines accessibility with ecommerce-focused AI, code-level usability improvements, and advanced customer accessibility features designed to increase customer reach, reduce friction and improve the shopping experience (including sign language, enhanced color controls, and improved stop animations capabilities).
EnableAll’s code-level accessibility fixes also have lower impact on Core Web Vitals than the overlay-based approach used by UserWay. Its lightweight Assist-Bar is designed to minimize performance impact, reducing the risk of site slowdowns that can negatively affect conversion rates.
No automated tool — overlay-based or code-based — can guarantee full WCAG compliance. Some WCAG requirements require human review and manual remediation. EnableAll states this openly and provides Auto-Audit and Expert Services for the situations that require human-level evidence.
EnableAll’s Code-Fix operates at the code level and does not add overlay scripts to your site. The optional Assist-Bar is engineered to be extremely lightweight. Auto-Audit scans on a merchant-controlled schedule (weekly or monthly is sufficient for most stores) and does not impact runtime performance.
UserWay charges based on monthly page views. Tiers are 100,000 page views (Shopify Starter $49/month), 1,000,000 (Shopify Small Biz $149/month), and 10,000,000 (Shopify Growth $349/month). UserWay also offers a free Basic plan with a limited 20-feature widget. Source: Shopify App Store listing, accessed May 2026.
EnableAll charges based on 12-month average sessions. Tiers are 1,000 sessions (Starter — free), 25,000 (Growth $49/month), 100,000 (Scale $149/month), and 300,000 (Advanced $399/month). Enterprise pricing applies above 300,000 sessions. Every feature is included on every plan. Source: enableall.com/pricing, accessed May 2026.
UserWay is a JavaScript widget that adds a script to every page load. The performance impact varies by site, but every script adds to the bundle the browser must process. EnableAll’s Code-Fix approach does not add overlay scripts; performance impact from EnableAll is engineered to be minimal.
Disclaimer: This comparison page was originally written in May 2026 and is reviewed periodically to reflect material product, pricing, or feature changes made by the companies referenced. While we aim to keep all information accurate and up to date, some details may change over time. If you believe any information on this page is inaccurate, outdated, or unfair, please contact us at [email protected] and we will review and update the content where appropriate.
This content is provided for general informational and comparative purposes only and should not be construed as legal advice or compliance advice. Businesses should seek independent legal, accessibility, and technical advice relevant to their specific circumstances and obligations.
EnableAll is a code-first accessibility platform built for Shopify. Its Code-Fix technology repairs accessibility barriers directly in a store’s CMS and HTML, with an optional Assist-Bar offering 40+ customer-facing features. Auto-Audit provides continuous compliance scanning, and Expert Services delivers manual audits, VPATs, and litigation support.
UserWay (owned by Level Access) takes a fundamentally different approach: its product is a JavaScript widget overlay that applies adjustments at the presentation layer rather than fixing the underlying code. For Shopify brands, EnableAll typically offers stronger compliance through code-level repairs, a richer AAA-aligned feature set, transparent 12-month average pricing that smooths seasonal spikes, and a published commitment to honest WCAG positioning.
UserWay offers a longer-established multi-platform widget backed by Level Access’s enterprise compliance services. EnableAll collects no personal data from end users and runs on Microsoft Azure with GDPR-compliant infrastructure, with CareTech corporate backing.
UserWay Shopify App Store listing: apps.shopify.com/userway-accessibility. Accessed May 2026.
UserWay corporate website: userway.org. Accessed May 2026.
Level Access website: levelaccess.com. Accessed May 2026.
EnableAll Shopify App Store listing: apps.shopify.com/enableall. Accessed May 2026.
EnableAll Full Comparison Guide: enableall.com/compare/compare-enableall-vs-other-accessibility-tools. Accessed May 2026.
EnableAll pricing: enableall.com/pricing. Accessed May 2026.
EnableAll customers: enableall.com/customers. Accessed May 2026.
WCAG 2.1 and 2.2 Reference: w3.org/WAI/standards-guidelines/wcag. Accessed May 2026.
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